Major Players | B Corp™
Senior Social-First Creative Lead @ Global Entertainment Group
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A globally recognised entertainment and media group, home to some of the biggest shows on TV, is looking for a Senior Social-First Creative Lead. This is a rare chance to define a new function from the ground up, shaping both the strategy and the team around it, working across major titles and new launches, creating directly with the audiences who watch them.
Key Responsibilities
- Shape and build a brand new audience marketing function from scratch, defining process and approach as you go
- Direct social-first content and video strategy across major entertainment titles
- Build and directly manage relationships with creators and influencers, not just brief an agency to handle it
- Collaborate with global broadcast and streaming partners on joint marketing initiatives
- Identify and run owned paid and organic social activity, directing specialist agencies where needed
- Present to and influence senior stakeholders across the business, pitching your own ideas and direction
- Balance hands-on creative thinking with commercial and strategic planning, comfortable moving between marketing-led and commercially-driven social work, not just creative execution
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Skills & Experience
- 7-10 years' experience, with a clear track record of progression into strategist or lead-level responsibility over the last 2-3 years
- Strong track record of leading social-first or audience-first campaigns, ideally ones you originated and drove yourself
- Experience should come from consumer brands, ideally brands that have scaled to global audiences
- Experience across freelance, agency, or in-house settings all welcome, provided you've had genuine ownership of the creative output
- Working familiarity with Adobe Suite and a basic understanding of paid social/ad platforms
- Comfortable and fluent with AI tools in creative workflows
- Comfortable holding a strategic point of view in the room, including gaining buy-in from stakeholders and leadership
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Personal Attributes
- Comfortable with ambiguity, happy building process as you go rather than following an existing one
- Genuinely curious, always experimenting with new formats, platforms and ideas
- Confident presenting and pitching to senior stakeholders
Location & Workplace Policy
- London based, hybrid working
- Targeting a Q4 2026 start
PLEASE READ: To apply, please attach your PORTFOLIO with social creative work clearly visible. Alternatively, if you upload your CV, you must include a link to your portfolio on your CV. Applications without portfolios will not be considered.
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