THG
Senior Social & Influencer Executive | ESPA
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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Why be a Senior Social Media & Influencer Executive at ESPA?
As a world recognised leader in the Spa and Wellness industry, ESPA International are looking for a talented and highly experienced Social Media and Influencer Exec to join our Brand team. As part of our global team, you will be responsible for shaping our global social media strategy, managing influencer partnerships across different markets, and creating captivating content that resonates with audiences worldwide.
As a Senior Social Media & Influencer Executive, you'll:
- Develop and implementing a comprehensive social media strategy to engage our diverse global audience and drive brand awareness.
- Cultivating and nurturing relationships with influencers and content creators in key markets to amplify our brand messaging and reach new audiences.
- You may be required to work with Influencer Agencies to drive forward our Influencer channel.
- Build clearly defined influencer rosters aligned with brand objectives, spanning both brand ambassadors and performance-driven creators.
- Proactively identify, outreach to and gift new influencers to continually grow and strengthen ESPA’s roster, partnering closely with the PR team to deliver a best-in-class gifting experience through tailored mailers.
- Collaborate closely with E-commerce and Marketing teams to optimise performance-driven influencer activity and ensure key targets are achieved (revenue).
- Support the negotiation and securing of effective influencer contracts, ensuring paid usage rights are in place to maximise content potential across performance marketing channels.
- Work closely with the Head of Performance on channel targets and budgets for the Influencer channel. Ensure COS% targets are achieved.
- Creating compelling and culturally relevant content for our social media platforms, including Instagram, Facebook, Tik Tok, LinkedIn and more.
- Monitoring and analysing social media performance metrics to optimise campaigns and drive engagement across different regions and channels.
- Staying informed on international social media trends and best practices to ensure our brand remains at the forefront of digital marketing.
- Supporting on all new openings and key properties globally with particular emphasis on ESPA Life, Branded, Managed and Audit accounts.
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What Skills and Experience do I need?
- Excellent communication skills and the ability to communicate effectively with both influencers, professional industry experts and audiences on a global scale.
- Strong understanding and experience of social media platforms including an enhanced understanding of their features, algorithms, and best practice.
- Creative thinking and the ability to come up with innovative and engaging content to elevate ESPA brand positioning that resonates with the audiences.
- Building and maintaining relationships with influencers and other industry contacts.
- Ability to analyse data and metrics to track the success of campaigns and identify areas of improvement.
- Ability to juggle multiple campaigns and projects simultaneously, while staying organized and meeting deadlines.
- Vast understanding of influencer marketing trends.
- Flexibility and adaptability to an ever-changing landscape.
- An unrivalled passion for wellness, spa is essential alongside that of a hunger for all things social media and influencer led.
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What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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