SailGP
Senior Social Manager
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About:
The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season.
SailGP also races for a better future, championing a world powered by nature. Underpinning the organisation’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.
SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.
Summary:
Drive high-growth areas for SailGP that scale across commercial partnerships, creators, international programming, athletes and events. This role is positioned to build long-term, sustainable strategies, operations and delivery against priority goals for the SailGP social media team. Those goals require the strategic thinking and cross-department partnership to better position SailGP for reaching annual KPI’s as well as to work towards its 2030 KPI’s.
Key Responsibilities:
Commercial Partnerships
- Build strategy playbook detailing SailGP’s vision for branded content.
- Deliver content against the playbook that delivers progressive content and media solutions with select commercial partners (league, event, situational).
- Partner with Paid Media to stand up 6- and 12-month plans for expanding content monetization.
- Operate Partnerships deliverables for social media channels (w/ James).
- Integrate Social Media into Commercial team strategy and partner negotiations.
Creator
- Produce an updated strategic outlook for Creator strategy which is inclusive of creators, influencers, presenters, athletes, VIPs and other personalities connected to SailGP.
- Deliver a 2025-2026 report on Creator content with analysis detailing its role in supporting Social’s KPI’s.
- Manage 2026 budget and calendar, stand up a reporting cadence on content performance (in partnership with Data/Analytics) and partner with Paid Media, Event Marketing, Content, Broadcast, Purpose and other relevant teams at SailGP.
- Lead conversations with league teams relevant to the Creator projects that are planned for 2026 and beyond.
- Devise ways of working with creators and influencers between Social team and Content, Event Marketing, Comms, league teams and league broadcasters.
- Lead search and implementation of external resources to drive Creator program growth.
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International Programming
- Organize a learnings document for geo-gated posts to-date in 2026 and continue management of that document scaling into a strategy playbook.
- Manage delivery of geo-gated organic posts including management of editors across France, Italy, Spain and scale into Germany and Brazil.
- Lead Red Lantern partnership and its strategy of Chinese social media channels.
- Build roadmap to Hong Kong
- Build content plan for social media partnership with select league broadcasters (in partnership with Broadcast).
2027 Events
- Build organizing document for how SailGP Social is best positioned to activate on-site - personnel, resources, plans.
- Develop guidance for what elements of each 2027 event are critical for Social to “win” - location, stories, partnerships, opportunities. To inform 2027 budget outlook.
- Long-lead partnership with Event Marketing on opportunities related to Content, Creator, Commercial Partnerships and other areas that directly impact the role Social plays in bringing event stories to life.
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Athlete Fame
- Devise strategy for how SailGP builds athlete fame through league-driven content, team partnerships and athlete channel guidance.
- Build network of internal and external partnerships across Content, League Teams, Broadcasters, Creators, VIP’s, Commercial Partners to elevate athlete visibility.
- Partner with social media platforms to provide platform-level insights, guidance and support.
- Operate select athlete cohort in partnership with Team Services to drive athlete-relevant content for athlete channels.
Event Operations
- Travel to SailGP events to drive content creation and partnership management (Content, Event Marketing, Partnerships).
Key Expectations:
- Champion an inclusive environment where diversity is valued
- Advocate and promote SailGP Values and contribute to a positive culture
- Operate with a financially responsible mindset and strive for the commercial sustainability of SailGP
- Consider how each team action contributes to Better Sport, Better Planet
About You:
- Appreciation for accuracy and pays close attention to detail when handling key information
- Proficient organizational, prioritization, communication and administrative skills
- Able to communicate confidently and adapt communication style according to the needs of the stakeholder
- Able to work independently but values working collaboratively as part of a team
- Works effectively and enjoys a fast-paced, start-up environment
- Entrepreneurial spirit with a desire to exceed expectations
- Comfortable working with multiple stakeholders across multiple departments (global & local)
Location:
SailGP HQ in London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office.
SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.
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