Socialtrend
Senior Social Media & Content Manager (iGaming)
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Senior Social Media & Content Manager (iGaming)
Manchester-based agency | 2 days Sowerby Bridge office | 3 days WFH
We’re Socialtrend, a specialist social media agency working with some of the biggest brands in iGaming, sports and online entertainment.
We’re hiring a Senior Social Media & Content Manager to take ownership of social output across major global gaming brands and campaigns.
This is not a typical social media role.
You’ll be trusted to lead social channels, shape content direction and make decisions about what brands should be talking about and how they should show up online.
A lot of what we do sits around poker, football, major sporting events and internet culture. That means reacting quickly, spotting opportunities and turning live moments into content that people actually want to engage with.
You’ll still be hands-on with content, but at senior level we expect you to bring ideas, judgement and ownership rather than simply working through a content calendar.
If you’re looking for a slow-paced, brand-safe social role, this isn’t it.
What you’ll be doing
- Taking ownership of social media output across multiple major iGaming accounts
- Leading content planning and helping shape the social strategy and voice for each brand
- Creating and directing content including memes, reels, statics and reactive content
- Identifying trends, conversations and live moments across sport, poker and internet culture
- Turning those opportunities into relevant content quickly
- Overseeing community management, including comments, DMs and proactive engagement
- Planning and managing content calendars while leaving room for reactive opportunities
- Developing campaign and promotional ideas for clients
- Reviewing performance and using what works to improve future content
- Working closely with Account Managers, designers and the wider content team
- Helping maintain a consistently high standard of work across accounts
- Supporting and guiding more junior members of the social and content team
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What we’re looking for
- Strong experience managing social media accounts, ideally within an agency, iGaming, betting, sports or entertainment environment
- Experience taking genuine ownership of brands or accounts rather than simply executing briefs
- Excellent understanding of what performs across Instagram, X and short-form video
- A genuine understanding of iGaming, betting or casino and the audiences within the space
- A strong interest in poker, football and major sporting events including tournaments, World Cups and big fights
- Someone immersed in internet culture who naturally spots moments brands can become part of
- Strong creative judgement and the confidence to develop ideas without waiting to be briefed
- Comfortable creating content themselves as well as directing designers and editors
- Able to manage multiple major accounts and competing priorities
- Fast, proactive and comfortable making decisions in a reactive environment
- Highly organised, dependable and accountable for delivery
- Confident working with Account Managers and contributing ideas directly to client strategy
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Nice to have
- Previous experience within iGaming, betting, casino or poker
- Experience working with influencers, creators or ambassadors
- Design or editing skills using Adobe, CapCut or similar
- Experience mentoring or managing junior team members
- Experience working around live sporting events or real-time content
Location & working setup
- 2 days per week in our Sowerby Bridge office
- 3 days working from home
- Must be able to commute reliably
The opportunity
This is an opportunity to take a senior role within a growing specialist agency and work on brands with genuinely large global audiences.
You’ll have the freedom to influence strategy, develop campaigns, create reactive content and help shape how some of the biggest brands in the sector communicate online.
As Socialtrend continues to grow, there is also scope for the role to develop into greater responsibility across content strategy, team leadership and major client accounts.
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