Campfire
Senior Social Media Manager
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Location: Salford Quays, Manchester
Working Hours: 42.5 hours per week, Monday to Friday
Company Overview
Campfire is an award-winning Social first digital agency, founded on values of Honesty & Integrity, Exceeding Expectations, and First Principle Thinking. Holding some of the world’s leading brands on our client roster, we pride ourselves on innovating and creating performance-driving firsts for our clients.
We believe in meritocracy. If you want to work for an agency who will invest in you and your career, Campfire is the right place for those willing to step up and deliver as part of the team and for our clients. With quarterly PDPs rather than annual, your career can move as quickly as you do.
Position Overview
We’re looking for an experienced Senior Social Media Manager to join our Social team on a 6-month fixed-term contract.
This is a senior, hands-on role combining social strategy, client leadership, creative thinking, and people management. You’ll take ownership of key client accounts while directly managing and developing members of the Social team.
We’re looking for someone who lives and breathes social, understands what makes audiences stop scrolling, and can turn client objectives into genuinely social-first strategies and content.
As a senior member of the team, you’ll be expected to bring confidence, pace, and strong decision-making to the role. You’ll work closely with teams across the agency to ensure we’re delivering excellent work for our clients while supporting your direct reports to perform at their best.
What are the key responsibilities for the role?
- Develop, implement, and oversee social media strategies across multiple clients and social platforms.
- Take ownership of key client accounts, acting as a senior social contact and providing confident, strategic recommendations.
- Directly line manage members of the Social team, providing regular 1:1s, feedback, coaching, and development support.
- Set clear expectations for direct reports and support them in managing priorities, workloads, and client deliverables.
- Review the quality of work produced across your accounts and team, providing constructive feedback and ensuring consistently high standards.
- Lead the development of social-first content strategies, channel plans, and creative recommendations based on client objectives, audience behavior, and platform insights.
- Maintain an excellent understanding of platforms including TikTok, Instagram, Facebook, YouTube, and emerging social channels.
- Stay ahead of social trends, platform developments, cultural moments, and changes in audience behavior, identifying opportunities for our clients.
- Work closely with Creative Strategy, Influencer, Client Services, and other teams across Campfire to deliver integrated campaigns.
- Oversee content planning and delivery, ensuring work is strategically sound, creatively strong, and delivered to deadline.
- Use social performance data and insights to evaluate activity, identify opportunities, and continually improve client performance.
- Oversee client reporting, ensuring we move beyond simply reporting metrics and provide meaningful insights and recommendations.
- Present strategies, campaign ideas, performance, and recommendations confidently to clients and internal stakeholders.
- Support the wider Social leadership team with resource planning, team development, and maintaining high standards across the department.
- Identify potential risks, capacity challenges, or performance concerns within your team and escalate these appropriately.
- Champion a collaborative, accountable, and high-performance culture within the Social team.
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Required Skills For Our Team
- Significant experience within social media, ideally within an agency environment.
- Previous experience operating at Senior Social Media Manager level or equivalent.
- Demonstrable experience directly managing, coaching, and developing team members.
- Strong understanding of social-first strategy and content across platforms including TikTok, Instagram, Facebook, and YouTube.
- Excellent knowledge of social media trends, platform developments, audience behaviors, and digital culture.
- Experience managing multiple client accounts, campaigns, and priorities simultaneously.
- Strong strategic thinking with the ability to turn business and client objectives into effective social strategies.
- Confident client management skills, with experience presenting and providing strategic recommendations to senior stakeholders.
- Strong understanding of social analytics and the ability to turn performance data into actionable insights.
- Excellent written and verbal communication skills.
- Strong attention to detail and confidence reviewing and challenging work to ensure high standards.
- Proven ability to work effectively in a fast-paced environment and manage competing deadlines.
- A proactive and solutions-focused approach, with the confidence to make decisions and take ownership.
- A collaborative leadership style and genuine interest in developing others.
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What do we expect from our team?
At Campfire, we are committed to providing all our campers with a healthy, safe, and supported work environment, where everyone is able to be themselves, work freely, and express their creative passion. We do ask that in order for us to do so, you comply with our behavior expectations.
Our values?
Campfire share their values, not as words on a wall but as something we naturally live and breathe every single day, and as part of our recruitment process, we will ask specific questions around culture to ensure all new campers are aligned with our three core values: Clarity, Honesty & Integrity | Exceeding Expectations | First-Principle Thinking
What do we offer our team?
- 25 days annual leave, plus Bank Holidays, Christmas shutdown, the day for your birthday
- Loyalty Holidays (accrue 1 extra day per anniversary year up to 5 extra days)
- X2 wellness days or £100 allowance
- Hybrid working (2 days in the office, three days from home)
- Flexi-hours, our full hours are 9-5:30, but core hours are 10-4:00, the remaining hours outside of this (if you're an early bird or night owl) are up to you to decide when to work
- Discretionary Bonus (this will be part fixed salary % and part flexi % based on performance metrics - all bonuses are subject to business performance)
- Monthly Campfire value awards
- Free fruit, snacks, and plenty of beverages to keep you full for the day
- Regular social events including the big summer and Christmas parties
- Enhanced maternity, paternity, adoption leave, shared parental, and fertility journey support policies
- Enhanced company sick pay
- Employee assistance programme - with access 24hrs a day on an array of topics that you may benefit from seeking additional support.
Equal Opportunities Statement
Campfire believes that everyone should be treated with respect and dignity, and that’s why we embrace equity as part of our values. We strive to prevent discrimination in all aspects of the employee cycle, in particular in the recruitment process. We understand that no “one size fits all” and we are committed to ensuring everyone feels welcome, at ease, and supported.
Disability Confident Employer
At Campfire, we are proud to be a Disability Confident Employer. We are committed to creating an inclusive and supportive workplace where everyone can thrive, regardless of disability or long-term health condition.
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