grapevinejobs
Senior Social Producer
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Role Overview
These campaigns will drive growth and engagement across our social platforms, while building fandom for our IP and delivering innovative, impactful content. You'll also act as a development producer for all shows-related original content — whether that's Behind-the-Scenes Interviews, show extensions, or working with the Director of Digital Commissioning and Production on IP-adjacent shortform series.
As a senior member of the Digital Brand Team, you'll be a core part of the Digital & Social team and wider business, working closely with colleagues in Press, Marketing, Programming and Creative teams to keep collaboration strong, while acting as an advocate for digital.
Responsibilities
- Manage a Junior Social Media Producer and freelance video editors, helping your team reach its full potential.
- Work closely with the Digital Brand Lead, owning end-to-end social campaigns in support of IP across the portfolio — from ideation and pre-production through production, workflow, timelines, asset development, scheduling and delivery to international regions.
- Build strong relationships across teams, working with Programming, Production, Marketing, Creative and PR to drive clear communication and execution of digital plans.
- Lead social content decisions for the properties you own, driving long-term strategy, pre-planned campaigns and day-to-day editorial decisions in line with departmental KPIs.
- Help develop and produce shows-adjacent shortform series.
- Manage multiple social campaigns at once, streamlining for efficiency while crafting thoughtful strategies to best serve unique audiences.
- Depending on individual project needs, manage the workload of freelance social producers and editors.
- Work with key social platforms such as Meta, TikTok and YouTube, as well as scouting out emerging platforms that can help us grow our customer base and brand.
- Develop and own goals and performance metrics for campaigns, monitoring regularly to understand what's working and recommending continuous improvements.
- Be a strong advocate for digital, building relationships across the company and industry.
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Requirements
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- Experience managing a team of social media producers and editors, and collaborating with internal and external partners.
- A proven track record delivering results on social campaigns, with the ability to develop strategy from scratch, pitch big ideas internally and externally, multi-task and prioritise, manage a high volume of campaigns, plus a drive for testing, learning and making insight and data-driven decisions.
- Experience generating and executing large-scale social media campaigns across platforms with a track record of growing audiences and delivering on engagement metrics.
- Experience in managing behind-the-scenes shoots, both on location and remotely.
- A passion for social media and understanding of its impact on the business, as well as an up-to-date knowledge of platform best practices.
- Ability to thrive in a fast-paced environment, adapting readily to changing priorities, nuanced feedback, and demanding project timeframes.
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