OLIVER Agency
Senior Social Strategist
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Senior Social Strategist – Dove
Location: London (hybrid, 2–3 days/week from client offices)
About the Role
OLIVER is the world’s first specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, we leverage cutting-edge AI technology to redefine creativity, efficiency, and decision-making.
We’re looking for a Senior Social Strategist to lead Dove’s global social strategy—from obsession to execution—ensuring Dove remains the most culturally relevant brand on social media.
In this role, you’ll:
- Shape Dove’s end-to-end strategic narrative across 15+ markets
- Drive ** data-driven, culturally resonant content**—navigating fast-paced newsroom dynamics while embracing precision
- Cultivate high-impact creator relationships, turning conversations into cultural moments
- Balance global brand integrity with platform-native innovations (TikTok, Instagram, YouTube, etc.)
- Transform insights into stand-out briefs, aligning creative vision with audience behaviour
The brief is simple: Make Dove the most culturally relevant brand online, through creative freedom and purpose-driven storytelling.
Key Responsibilities
Strategic Leadership & Campaign Direction
- Lead social-first strategy, including content calendars, campaign platforms, and always-on frameworks aligned with Dove’s purpose
- Develop audience-focused strategies that deepen connections, driving engagement, affinity, and culture shifts
- Partner with creative teams to refine briefs, ensuring Garden pathholder from ideation to execution
- Oversee creator and influencer partnerships, ensuring authenticity and relevance to Dove’s diverse audiences
Insight & Analytics
- Mine data, cultural signals, and platform trends to uncover opportunities for meaningful dialogue
- Translate social listening, analytics, and qualitative research into actionable strategic recommendations
- Benchmark competitors, track, and improve performance using data to optimise strategies
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Talent Development & Process Innovation
- Mentor junior strategists, building expertise in social strategy, briefing, and creative collaboration
- Align and refine briefing templates, insight frameworks, and social-speed tools for scalability
Adaptive Platform & Emerging Opportunity
- Stay agile, monitoring platform evolutions, creative tools, or viral trends, and translating them into Dove’s context
- Advocate for AI-driven insights and workflow optimisation, leveraging Gen AI tools (e.g., ChatGPT, Perplexity) to accelerate research and hypothesis testing
What You’ll Bring (Qualifications & Skills)
Core Experience
- 8+ years of digital or social strategy, with a focus on consumer brands (beauty, FMCG, wellness preferred)
- Deep expertise in platforms (TikTok, Instagram, YouTube, etc.)—understanding audience behaviour, algorithm shifts, and content discovery
- Proven ability to craft measurable, impactful campaigns, demonstrating creativity and analytical rigor
- Experience working in beauty, personal care, or mission-driven brands—with capability to adapt cross-market
Technical & Strategic Proficiencies
- Strong briefing skills: Turning research (both data and cultural) into sharper creative directives
- Content creators & influencer partnerships: Experience in structuring authentic collaborations
- Data fluency: Using social listening tools, Google Analytics, or regionalised insights for strategic insights
- Voiceovers: For a brand known for storytelling and cultural relevance—your point of view should inform numb
AI & Agentic Thinking
- Proficiency in using AI tools (e.g., Gen AI, Gen Prompts, research Assistants) to enhance research, recommend strategic hypotheses, and validate insights
- Ability to stress-test campaign hypotheses with AI data before execution
- Critical mindset: Balancing AI capabilities with nuanced human judgment—ensuring equitable translation into action
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Workplace Leadership
- Collaborative: Experience partnering with creatives, producers, and media teams
- Mentor-ableger: Willing to develop team skill sets and foster an environment of innovation
- Presentational: Skilled at advocating for strategic ideas to senior stakeholders and making complexity tangible
Nice-to-Haves
- Prior experience at Dove or Unilever
- Multilingual ability (a definite edge)
- Experience in social commerce, community strategy, or earned media
- Familiarity with brand purpose/SDGs, or aggressive competitive trends in beauty
Why Dove? Why Now?
You’ll:
- Work at the vanguard of cultural content creation—directly shaping a heritage brand as a multigenerational force.
- Be part of a fast-moving, global team with executional fervor, crafting work that matters.
- ADaperture a shape-free RD: embrace innovation while adhering to brand values—pushing boundaries responsibly.
Culture & Values: OLIVER fosters an environment shaped by:
- Ambition & Innovation – pushing creative, operational, and operational frontiers
- Insight-Driven Collaboration – merging curiosity with analytical precision
- Pro-Inclusivity & Anti-Racism – championing diverse voices for a more potentOLIVER culture
- Sustainability as Standard – Each project contributes to an evolving sustainability charter
- Requirements Lexicon vs. Inclusivity Commitment Tool:
OLIVER, a brand of The Brandtech Group, is an equal opportunity employer. We value individuality and are committed to creating an environment where diverse talent thrives. We advocate explicitly over implicit, actively diversifying both community and content.
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