Sphere Digital Recruitment Group
Senior Social Strategist
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The Opportunity
We’re looking for an experienced Senior Social Strategist to join a growing creative agency and play a key role in shaping how major brands show up across social.
This is a role for someone who genuinely understands social platforms — not just how they work today, but where they’re heading. You’ll bring strong strategic thinking, cultural awareness and platform expertise to a mix of high-profile B2B and B2C brands, developing strategies that translate into work people actually want to engage with.
You’ll sit within a creative and strategy team, working closely with senior creative and client leadership. This isn’t a role that sits at the level of strategy decks alone: you’ll develop the thinking, brief the creative team, stay close to the work and help ensure the final output delivers against the strategy.
You’ll be comfortable moving between developing a channel strategy, analysing platform data, briefing creators and presenting recommendations to senior clients.
What You’ll Be Doing
Social Strategy
- Develop social strategies across organic and paid channels, covering audience, platform, content and channel strategy.
- Lead research, discovery and insight work to understand audiences, brands and competitive landscapes.
- Develop strategic narratives and points of view that give creative teams a clear direction.
- Use platform analytics and performance data to identify opportunities and improve recommendations.
- Stay ahead of platform developments, algorithm changes, emerging formats and evolving audience behaviours.
- Use AI tools to accelerate research, audience analysis and strategic development.
- Turn cultural and platform intelligence into practical strategic frameworks.
Creative & Content
- Translate strategic thinking into clear, inspiring creative briefs.
- Work closely with creatives, filmmakers, editors, designers and creators throughout the production process.
- Ensure social-first thinking is embedded into content from the outset rather than added as an afterthought.
- Write social copy when required, including captions, scripts and longer-form platform content.
- Review and challenge creative work to ensure it delivers against the strategic idea.
- Contribute social thinking to pitches, proposals and new business opportunities.
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Clients & Commercial
- Present strategies and recommendations confidently to senior client stakeholders.
- Become a trusted social expert and day-to-day adviser for client teams.
- Handle challenge and pushback with confidence, using expertise and evidence to support recommendations.
- Identify opportunities to develop and expand social activity across existing client relationships.
- Work with client and commercial teams to understand how social projects are scoped and costed.
What We’re Looking For
We’re looking for someone with 4–6 years’ experience in social strategy, content strategy or a closely related role, ideally within a creative, content or communications agency.
You’ll ideally have:
- Deep working knowledge of major social platforms including Instagram, LinkedIn, TikTok and YouTube.
- A strong understanding of how platforms are evolving and what those changes mean for brands.
- Experience developing channel strategies, audience strategies and content frameworks from the ground up.
- Experience working across both B2C and B2B audiences.
- Exposure to sectors such as financial services, professional services or premium consumer brands is advantageous.
- The confidence to present to senior clients and take ownership of the social conversation.
- Excellent written skills across strategy documents, creative briefs, social copy and pitch presentations.
- Strong data literacy and the ability to use platform analytics to inform strategic recommendations.
- Experience using AI tools within research, insight and strategy workflows.
- A genuine interest in culture, platforms, creators and emerging social behaviours.
- A portfolio or body of work demonstrating depth of social expertise rather than simply a broad range of experience.
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What You’ll Get
You’ll join a growing creative environment where social strategy sits alongside creative, content, film, photography, animation, design and wider brand communications.
The role offers the opportunity to work with recognised brands, tackle increasingly ambitious briefs and develop your strategic expertise while building your leadership voice.
Benefits include:
- £40,000–£52,000 salary depending on experience
- Bonus opportunity of up to 20% based on personal and business performance
- 25 days’ holiday plus bank holidays
- Additional annual leave based on length of service
- Annual learning and development allowance
- Health insurance, including dental and optical cover
- Mental health and wellbeing support
- Christmas closure
- Summer and Christmas social events
- New business incentive
- Volunteer day
- Employee referral bonus
- Cycle-to-work scheme
The Kind of Person Who Will Thrive Here
You’ll be someone who has put in the hours on social and has genuine conviction about what works and why.
You don’t need to be a people manager from day one, but you should be ready to take ownership, influence senior stakeholders and become an authority within the team.
You’re curious, culturally switched-on and commercially aware. You know how to turn platform and audience intelligence into ideas. You care about both performance and meaningful creative work, and you’re confident explaining the difference.
Most importantly, you’ll be collaborative, driven, creative and human — with the ambition to make work that gets noticed and delivers results.
This is a great opportunity for an experienced Social Strategist looking to step into a senior role within a growing creative agency.
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