Havas Play UK
Senior Social Strategist
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Senior Strategist (Social)
About Havas Play
At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.
The Opportunity
We are looking for a Senior Strategist (Social) to support strategic social-first thinking across major client relationships and help shape Havas Play’s offer across the social and creator landscape.
This is an exciting opportunity to be part of a growing social strategy team: We’re looking for someone immersed in social innovation and culturally fluent, with a strong sense of strategic rigour to bring fresh thinking to the team.
Core Responsibilities
- Champion social-first thinking and audience-centred approaches across client work, new business and internal initiatives.
- Maintain a strong understanding of contemporary culture, communities, behaviours and social platforms.
- Unearth and apply social and cultural intelligence to strategy and creative help brands participate credibly and effectively in culture.
- Translate business challenges into clear strategic questions and opportunities.
- Lead and contribute to the development of strategic workstreams across a diverse range of brands and rights holders.
- Develop robust strategic recommendations grounded in audience understanding, cultural insight and platform behaviour.
- Produce clear, inspiring and actionable briefs for Play creative teams.
- Identify emerging trends, shifts and opportunities relevant to client categories and audiences.
- Demonstrate an understanding of client business challenges and commercial objectives.
- Support senior team members in managing strategic relationships and opportunities for growth.
- Work with cross-agency teams on new client and new business opportunities, leading on social workstreams.
- Contribute to agency thought-leadership, marketing initiatives and new business opportunities when required.
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Expectations
Strategic Craft
- Produces strategic thinking that is insightful, clear and commercially relevant.
- Connects audience understanding, cultural insight and business objectives effectively.
- Frames problems and opportunities in ways that unlock creative and social solutions.
- Owns the development of a strategic point of view on social ecosystems.
Culture & Social Expertise
- Demonstrates strong judgement around brand participation in culture.
- Maintains a strong understanding of creator ecosystems, online communities and platform-native behaviour.
- Uses social intelligence and audience signals to identify emerging cultural opportunities and shifts.
- Demonstrates strong judgement in how brands engage with creators, communities and culture in credible and relevant ways.
- Understands how subcultures, fandoms and interest-based communities shape conversation and influence behaviour.
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Collaboration & Leadership
- Supports the wider agency in strengthening its social, influencer and culture-led strategy capabilities.
- Builds strong working relationships across disciplines and teams in Play and beyond.
- Manages workstreams with multiple collaborators and stakeholders.
- Supports and develops junior team members: knowledge-sharing, upskilling and coaching.
Measurement & Effectiveness
- Define success frameworks and KPIs that connect activity to brand and commercial outcomes.
- Work with client, creative, data and insight teams to ensure delivery against strategic objectives.
- Use campaign performance and learning to continuously refine and evolve strategy.
Personal Qualities
- Strategic, curious and culturally engaged.
- Creatively ambitious with strong judgement.
- Collaborative, generous and team-oriented.
- Clear and persuasive communicator, able to simplify complexity.
- Passionate about creating effective work that earns attention and drives impact.
Working Arrangements
- Office presence: 3 days per week with the Havas Play team.
- Travel: Occasional travel for client meetings and events.
Why Join Havas Play?
This is an opportunity to join an agency built around creativity that drives impact, and to play a leading role in shaping how brands win in culture.
You will work with ambitious clients, talented collaborators and a team that values smart thinking, strong partnerships and exceptional work.
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