Accelya Group
Senior Specialist - Field Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Specialist - Field Marketing EMEA
UK, Windsor
Role purpose
As Senior Specialist - Field Marketing, you will drive the development and execution of strategic account marketing, demand generation, and regional events plans that help Accelya grow and accelerate pipeline, while strengthening relationships with priority airline accounts.
This role will act as a commercial marketing partner to Sales. The focus will be on translating regional sales priorities into targeted marketing programmes, driving account engagement, supporting opportunity acceleration, and ensuring marketing activity is measured against business outcomes, in line with Accelya's global business strategy, values, and mission.
Duties & Responsibilities:
- Own ABM programmes for priority airline accounts in partnership with the Sales team, including account planning, buying group engagement, personalised activity, follow-up, and reporting to maximise engagement with key accounts.
- Own demand generation and digital campaign execution to generate new pipeline, and own lead governance by partnering with Sales to ensure marketing-generated leads are followed up, qualified, recycled where appropriate, and progressed through the funnel.
- Lead regional marketing events and executive engagement programmes, including planning, audience selection, invitation strategy, registration, on-site execution, post-event follow-up, and ROI measurement to strengthen customer relationships and accelerate pipeline.
- Act as the trusted marketing partner for Sales, Client Directors, Product Marketing, Digital Marketing, and regional teams to ensure marketing activity supports pipeline growth and opportunity acceleration.
- Lead analysis of campaign performance, account engagement, and pipeline impact, using data and AI tools to improve planning, execution, reporting, and productivity.
- Measure success through pipeline contribution, account engagement, opportunity acceleration, and marketing influence on commercial outcomes.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Required Experience & Skills:
- 2-4+ years' experience in B2B marketing, ideally within enterprise SaaS, technology, or another complex B2B environment.
- Previous experience in ABM/Enterprise Marketing, field marketing, event operations, or integrated campaign execution.
- Experience working with Sales teams to support account engagement, lead progression, and commercial outcomes.
- Experience with CRM and marketing technology ecosystems, including marketing automation, ABM, intent, and reporting platforms such as HubSpot, Salesforce, Eloqua, Marketo, 6sense, Demandbase, Intentsify, or similar.
- Strong project management, communication, and prioritisation skills, with the ability to make practical decisions in a fast-paced, global matrix organisation.
Preferred Experience & Skills:
- Proven experience supporting enterprise sales organisations through ABM or field marketing.
- Experience within enterprise software or cloud technology organisations (e.g., AWS, Microsoft, Google Cloud, Salesforce, Adobe, SAP, Oracle, ServiceNow, Workday, or similar) or within airline technology, travel technology, or aviation is desirable.
- Curiosity and judgement in adopting AI tools to improve productivity, automate repetitive tasks, and enhance marketing execution.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What do we offer?
- Open culture and challenging opportunity to satisfy intellectual needs.
- Smart working: hybrid remote/office working environment, with 2-3 days a week in the office.
- Excellent, dynamic, and multicultural environment.
About Accelya
Accelya is a global leader in airline software, powering over 200 airlines with an open, modular platform that enables them to drive growth, enhance customer experiences, and take control of their retailing. Our FLX ONE platform empowers airlines to transform across Offer, Order, Settlement, and Delivery (OOSD), in line with IATA’s standards for modern retailing.
With a cloud-native infrastructure powered by AWS, Accelya processes more than 30 billion unique offers daily, and settles over $100 billion annually. Our solutions span the entire retail lifecycle, both above and below the wing, giving airlines the flexibility, performance, scalability, and reliability they need.
Backed by 40 years of industry expertise, long-term support from Vista Equity Partners, and 2,500 employees across 10 global offices, Accelya has the scale and proven track record to meet the evolving needs of the airline industry.
For more information, visit the Accelya Website.
What does the future of the air transport industry look like to you?
Whether you’re an industry veteran or someone with experience from other industries, we want to make your ambitions a reality!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location