Schneider Electric
Senior Specialist, Integrated Marketing Campaigns
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Senior Campaign Manager — Industrial Automation
Location - UK, Coventry or Spain, Barcelona
Purpose of the Role
Industrial Automation goes to market across a broad portfolio of end-market segments, each with its own buying group, economics and route to market. Buyers are becoming larger, more technical and do most of their evaluation before they speak to us — reaching us through distribution, system integrators, panel builders, OEMs, EPCs, consulting engineers and direct engagement.
This role owns integrated, segment-led campaigns across the full portfolio, with focus set by segment growth priorities and business need. You build the campaigns, deploy them through the right channel routes, and make them work in-country by enabling zone and country teams to run and improve them.
The distinguishing feature of the role is customer journey design and stress testing — pressure-testing journeys before and after launch, using AI-based simulation, intent signals and analytics to find where buyers stall, drop out or are handed off badly. We are early in applying AI to marketing and want someone who will help set the standard.
Key Responsibilities
Segment campaign strategy:
- Own and support the team's campaign plan across the segment portfolio, directing focus and investment to where growth priorities sit. Translate each segment's priorities into propositions with a clear commercial thesis — buying group, problem, offer, competitive displacement and measurement.
- Use and improve a reusable campaign framework so the portfolio scales without rebuilding each segment from scratch.
- Partner with segment leadership, offer marketing and pre-sales so campaigns reflect the real proposition, not a generic version.
Channel and route-to-market:
- Design campaigns that are channel-native from the outset — distribution, system integrators, Alliance partners, OEMs, EPCs and direct routes each need different assets, incentives and measurement.
- Support partner-facing kits (co-brandable assets, demand-sharing, lead routing) that a partner can run with minimal marketing capability.
- Define clear rules for lead ownership and handover across direct and indirect routes, and fix where they break.
Customer journey creation and stress testing:
- Design end-to-end journeys for each segment and channel, spanning awareness through specification, evaluation, quotation, purchase and expansion — built around real B2B buying with multiple stakeholders and no linear path.
- Stress test before launch using AI persona simulation, red-teaming and scenario testing.
- Enhance after launch by reviewing drop-off, dwell patterns, sequencing and hand-off latency.
- Run structured experimentation and own the feedback loop back into content, offer marketing and enablement.
AI systems and marketing technology:
- Act as an early adopter and advocate for AI-enabled campaigns and journeys — content generation and localisation at scale, intent data and predictive scoring, journey orchestration and next-best-action, and simulation for pre-launch testing.
- Establish practical governance (what AI is used for, mandatory human review, brand and data protection).
- Build repeatable workflows country teams can use directly, so the capability scales.
Country enablement and enhancement:
- Treat country teams as the primary customer of the role.
- Build genuinely deployable playbooks — audience definitions, sequencing, asset packs, localisation guidance, measurement templates and a "minimum viable deployment" for resource-constrained markets.
- Run enablement sessions, including hands-on AI workflow training.
- Establish a feedback route from countries into campaign design and act on it.
- Track adoption and quality by country and work directly with under-performing markets.
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Performance and governance:
- Own campaign performance against pipeline, influenced revenue and journey-stage conversion — not activity metrics.
- Build measurement that works across direct and indirect routes and is honest about attribution limits.
- Report to leadership with clear recommendations, including what to stop.
- Manage campaign budget and vendor relationships.
Essential
About You
- Substantial B2B marketing experience owning integrated campaigns in complex, considered-purchase environments.
- Proven experience marketing into or through indirect channel routes, with real understanding of partner economics.
- Track record of segment or vertical marketing where the proposition differs by end market.
- Hands-on customer journey mapping and optimisation, using data to find and fix failure points.
- Practical, current experience applying AI tools to marketing — able to describe specific workflows you have built.
- Strong martech fluency: marketing automation, CRM (Salesforce or equivalent), intent data, analytics and attribution.
- Experience influencing across a matrixed international organisation.
- Excellent written English, able to make technical propositions clear without diluting them.
Desirable
- Domain exposure to one or more Industrial Automation end markets.
- Familiarity with industrial automation, control systems, IIoT or adjacent categories.
- Experience with account-based marketing in long-cycle capital sales.
- Experience building enablement programmes for distributed regional teams.
About Schneider Electric
At Schneider Electric, Diversity & Inclusion is at the heart of our organisation, it's an integral part of our history, culture, and identity. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration. We want our employees to reflect the diversity of our communities and the customers we serve. As a result, our teams are stronger to drive the company's future.
Apply Now
Please submit an online application to be considered for any position with us. You know about us, so let us learn about you! Apply today.
At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.
Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits- it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.
For this UK based position, the expected pay range is GBP 65,600 - GBP 98,400 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United Kingdom. Our pay ranges are determined by the local market.
Our Total Rewards Package
- Care for Yourself and Your Family: We ensure you feel secure with benefits that help you and your family thrive: health and life insurance, paid time off, parental and care leave, flexible work options, and confidential counseling for life’s challenges.
- Invest and Plan Your Future: We help you plan and invest for the future with competitive pay and programs: your base salary, short-term incentives or sales incentives, opportunities to own company shares, and retirement savings plans for your future.
- Grow Your Skills and Career: We commit to helping you grow with ongoing performance and development conversations, Senior Talent Program, global career opportunities, access to our Schneider Career Hub for new positions, projects, and mentors, and learning platforms like Coursera to equip you with the skills for today and tomorrow.
- Team Up in the Workplace: We encourage teaming up through project opportunities on the Schneider Career Hub, smart ways to collaborate, celebrating contributions via a recognition program, sharing your voice in our engagement survey, and fostering an inclusive, caring workplace.
- Support Your Community: We make a difference in your community with volunteer leave, programs through the Schneider Electric Foundation, and initiatives that support youth education.
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Looking to Make an IMPACT with Your Career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric – apply today!
Company Overview
- €40 billion global revenue
- +9% organic growth
- 150,000+ employees in 100+ countries
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here.
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
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