Applicants for this role should have experience developing multi-channel marketing strategies, stakeholder engagement, and content marketing deliverables to support data or technology solutions to financial communities, with particular interest in Private Markets as well as the corporate community.

Key Responsibilities

• Partner with Marketing, Sales and Product teams to support the development of marketing strategy and oversee creation of activation and implement content deliverables.
• Help shape and articulate the full value proposition for priority communities and personas.
• Support the develop of audience and community strategies based on customer needs, priorities and goals.
• Create community messaging, content, customer journeys and engagement plans in partnership with Community marketing lead.
• Translate product updates and capabilities into customer-centric stories and outcomes.
• Partner with Product Marketing, Global Campaigns and Partner Marketing to bring propositions to market and maximise commercial impact.
• Collaborate closely with design and writing teams to produce high-quality, compelling content suitable for B2B channels and formats including sales enablement collateral, blogs, whitepapers, reports, social media messages, infographics, etc.
• Collaborate with the business, agencies and strategic marketing partners to ensure strategy is understood and content is reflective of our customer challenges and our product proof points.
• Drive a standard of excellence across all deliverables, ensuring they add significant value to the business and maximise return on investment.
• Ensure all content is engaging, relevant, and articulates our full value propositions, broadens the conversation with the client and deepens relationships as a core part of the sales process.
• Ensure all content aligns with our verbal and visual brand identity.
• Edit, proofread, and improve content throughout product process.
• Make use of analytics/metrics as a basis for marketing investment decision making, track performance against benchmarks and report return on investment.
• Generate ideas to increase customer engagement.

Skills and Requirements

• Three to five years of proven experience in B2B marketing, ideally within data, technology, financial services, or related sectors, with a strong track record of developing and executing go-to-market and multi-channel marketing campaigns.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across global, matrixed organisations and translate complex technical concepts into compelling customer-focused messaging.
• Data-driven marketer with experience using marketing technologies and analytics platforms (e.g. Adobe Workfront, Tableau, Adobe Analytics, Google Display, Demandbase) to measure campaign performance and optimise outcomes.
• Highly organised, curious and proactive, with excellent project management skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
• Understanding of the financial services industry and the needs of institutional and technology-focused customers

Career Stage:

Senior Associate

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

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