Transport for Greater Manchester
Senior Sponsorship Manager
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Are you driven to develop high-value sponsorship partnerships, creating commercially compelling propositions and delivering income that supports public transport across Greater Manchester? Are you looking for a senior commercial role where you can shape sponsorship strategy, build relationships with major brands and help deliver real value for TfGM and the city-region?
Your Role
As Senior Sponsorship Manager for Transport for Greater Manchester, you will play a key role in leading the development and delivery of sponsorship partnerships that generate income and strategic value for TfGM. You will be responsible for identifying and developing a strong pipeline of commercially viable sponsorship opportunities across TfGM’s asset portfolio, taking opportunities from initial concept through to contract award and delivery. You will create sponsorship propositions that respond to market demand, deliver measurable commercial returns and align with TfGM’s wider priorities. Working closely with colleagues across the organisation, you will ensure sponsorship opportunities are deliverable, strategically aligned and supported by the right internal teams. You will also lead negotiations with commercial partners, manage senior sponsor relationships and oversee the delivery of contractual benefits, while identifying opportunities for future partnership growth.
This is a senior role within the Commercial Relationships team, with responsibility for managing sponsorship resources, supporting team performance and ensuring accurate reporting of sponsorship income, pipeline activity and commercial outcomes for senior stakeholders.
Who are we?
In challenging economic times, the commercial relationships team is proud to develop and deliver important non-farebox income and value for TfGM. We are always looking for new opportunities and work hard to identify ways to work with external brands and prospective partners ranging from big consumer brands and high-profile venues and events to businesses with large numbers of employees travelling to work. We are passionate about what we do and how we can make a real difference to the bottom line so if you want to join us for the challenge, we’d love to hear from you.
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What you'll bring
What you do and how you do it is important – whatever type of role you work in at TfGM – and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt.
- Significant experience of delivering commercial sponsorship opportunities that generate measurable income and value
- Confidence managing a pipeline of opportunities from development through to contract delivery, with proven experience negotiating commercial agreements with external partners
- Excellent relationship manager, able to build and grow strong external client relationships, while influencing and collaborating effectively with internal stakeholders across a complex organisation
- Comfortable presenting proposals, business cases and recommendations to senior audiences and will bring strong commercial judgement, balancing income, risk, reputational considerations and stakeholder priorities
- Proactive, organised and delivery-focused, with experience managing projects or programmes involving multiple stakeholders and ensuring delivery to time, budget and quality expectations
- Strong analytical and commercial acumen, with the ability to interpret performance data and use it to inform decision-making
- Knowledge of the sponsorship, media or marketing landscape in Greater Manchester or similar markets
What we can offer you
It’s an exciting time to join the team – with the opportunity to develop and grow the strategy for sales across our partnerships, commercial initiatives and the new advertising opportunities presented by the roll out of the Bee Network. This is the ideal role for someone who has a proven record of achieving commercial targets but would also relish the opportunity to work in the public sector, develop their partnership skills and drive value across a range of projects within an organisation that delivers vital services to the population of GM.
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The role is permanent with a salary of £61,407 - £69,118 per annum depending on skills and experience.
At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.
Our benefits include:
- Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more
- Free travel on buses across Greater Manchester, plus rail or Metrolink travel to and from work
- Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions
- Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events. Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time
- Discover more benefits including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website
What's next?
If you believe you have the skills and experience required, we’d really like to hear from you. To apply please submit your CV and also provide a covering letter providing clear examples of how your experience meets the requirements of the role, all appointments will be based on merit. Our short-listing process is anonymised, so please do not include your name or contact details on either of these documents. If any personal details are included these will be visible to the hiring manager.
For essential guidance on applying for jobs at TfGM – including AI use, Right to Work requirements, our Guaranteed Assessment Scheme, application tips, and reasonable adjustments – Please follow this link to our application infographic!
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