Nike
Senior Store Manager (Experience and Commercial Performance) - NEW NIKE LONDON FLAGSHIP
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Senior Head Coach – Flagship Experience & Commercial Excellence
Start Date: October 2026
Step into the future of sport retail as the Nike London Flagship Senior Head Coach — a senior deputy leader who will help shape one of Nike’s most visible retail destinations and set a new benchmark for commercial, consumer, operational and brand execution excellence.
You will bring Nike’s most powerful retail stories to life through world-class Visual Merchandising, Signature Services, Nike by You, Jersey by You and Nike Stores Running Lab execution. Reporting to the Store Director, you will lead through influence, inspire through clarity and partner with store, field, EMEA and UK IRM, Marketing and Digital Brand teams to translate strategy and creative direction into premium, measurable in-store execution.
WHAT YOU WILL WORK ON
People
- Lead, inspire and develop Nike Store Athletes and leaders, creating a culture of purpose, inclusion, accountability and high performance.
- Own recruitment, onboarding, coaching, succession and leadership development so the store can deliver now and grow for the future.
- Build strong communication rhythms across Front of House, Operations, Visual Merchandising, Signature Services, Nike by You, Jersey by You and support functions.
- Act as a trusted deputy to the Store Director, providing visible leadership across commercial, consumer and operational priorities.
Business
- Deliver the Nike London Flagship strategy with the Store Director, creating a consumer-led retail ecosystem that builds brand heat, membership and sustainable growth.
- Drive productivity, profitability and operational discipline across key metrics, budgets, forecasts, payroll, inventory, and EBIT.
- Use business, consumer and membership insights to influence product presentation, VM execution, assortment opportunities, and commercial calendar activation.
- Partner with EMEA and UK IRM, Marketing, Digital Brand, VM, Concept, Operations and commercial teams to land seasonal moments, product stories and service propositions with precision, ensuring the store executes agreed strategies and creative direction with excellence.
- Set clear weekly, monthly, and seasonal priorities, using performance data to unlock opportunities and maintain momentum.
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Brand, IRM and Digital Brand Partnership
- Accountable for in-store execution and activation excellence at Nike London Flagship, translating agreed brand and commercial plans into premium, consumer-facing retail experiences.
- Partner closely with EMEA and UK IRM, Marketing and Digital Brand teams, who lead strategy, planning, campaign development, creative direction and broader channel orchestration.
- Provide store-level insight, operational feasibility, team readiness feedback and consumer response learnings so central teams can shape campaigns that land with clarity, pace and measurable impact.
- Maintain clear accountability boundaries: EMEA and UK IRM, Marketing and Digital Brand teams set the strategic and creative direction; the Senior Head Coach owns store readiness, launch precision, team engagement, execution standards, measurement and continuous improvement.
Key Measurables / KPIs
Commercial
- Revenue, comp growth, conversion, ATV, UPT, margin, EBIT, payroll and productivity.
Consumer and membership
- Member acquisition, engagement, membership revenue, linked transactions and consumer satisfaction.
Execution
- VM standards, launch readiness, product storytelling, campaign execution and brand moment impact.
Partnership and activation
- IRM, Marketing and Digital Brand alignment, brief cascade, launch readiness, campaign activation quality, execution consistency and post-launch feedback loops.
Signature Services, NBY and JBY
- Service usage, personalization attachment, participation, conversion and commercial return.
Operations
- Inventory accuracy, shrink, stockroom productivity, compliance, facilities, readiness and omni-channel execution.
People
- Engagement, retention, succession readiness, coaching quality and leadership capability.
Service
Elevate the Nike service offense through premium, personalized and sport-led experiences that increase conversion, membership revenue, linked transactions and consumer love.
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- Create seamless end-to-end journeys across pre-visit, in-store and post-purchase moments.
- Use consumer and member insights to remove friction, deepen relationships and drive omni-channel growth.
- Lead Signature Services, Nike by You and Jersey by You as distinctive flagship experiences that turn personalization into connection, participation and commercial value.
WHAT YOU WILL BRING
- Senior retail leadership experience in a flagship, high-volume or premium consumer environment, with exposure to commercial, operational and brand execution leadership.
- Proven ability to lead large, diverse teams at pace, creating clarity, energy and accountability through others.
- Strong commercial acumen across KPIs, budgets, payroll, inventory, workforce planning and operational performance.
- Experience delivering digital, membership, personalization, Signature Services or omni-channel strategies in physical retail.
- Sound judgement, critical thinking and the ability to solve problems, make decisions, and deliver priorities at pace.
- Exceptional communication, collaboration and stakeholder management across store, field, EMEA and UK IRM, Marketing, Digital Brand, VM and functional teams.
- Strong understanding of premium retail execution, seasonal brand moments, product storytelling and service experiences.
WHO YOU WILL WORK WITH
You will report to the Store Director and work closely with the store leadership team, Senior Field Leadership and EMEA Concept partners. You will also collaborate across EMEA and UK IRM, Marketing, Digital Brand, Visual Merchandising, Brand Execution, Signature Services, Nike by You, Jersey by You, Design, Real Estate, Construction, Operations, HR, Finance, Loss Prevention, Facilities and other functional partners to align priorities, clarify accountability, land flagship moments with excellence and bring Nike’s retail strategy to life for consumers, members, our community and teammates.
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