Irwin Mitchell
Senior Strategic Marketing Manager – PI, Med Neg, Court of Protection, Public Law & Human Rights (6421)
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About Us
We’re a national law firm with a local reach. Our legal experts are here for you. Whether it’s personal or business, we understand that everyone’s situation is different. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs.
Working here you’ll feel a part of our friendly and inclusive environment.
We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.
We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.
About the Role
Irwin Mitchell is at a pivotal moment in its history. The firm has ambitious growth plans, a clear strategic direction and a determination to strengthen its position as one of the UK's leading legal and professional services organisations.
Under the leadership of a new Group Marketing Officer, the Business Development & Marketing function is being reshaped around a modern growth engine model that brings together Business Development, Marketing Strategy, Brand, Content, Digital, CRM and Marketing Operations with a shared focus on commercial impact and sustainable growth.
This is an exciting time to join the function. Significant investment is being made in capability, technology, data and talent, supported by a new operating model designed to accelerate growth, improve client experience and strengthen market position. With strong leadership support, genuine appetite for change and a clear vision for the future, there is a unique opportunity to help shape what comes next.
Your Role
As Senior Marketing Manager, you'll lead go-to-market strategy across Personal Injury, Medical Negligence, Court of Protection, Public Law & Human Rights - some of the firm's largest acquisition-led business areas. You'll be responsible for helping drive sustainable growth through effective demand generation, audience engagement and commercial marketing performance.
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Reporting to the Head of Marketing Strategy & Go-to-Market, you'll lead strategic marketing activity across these areas, working closely with senior leaders and Business Development teams to help shape growth strategies and ensure marketing investment delivers measurable impact.
What you’ll be doing:
- Leading marketing strategy and planning across the cluster.
- Developing demand generation and acquisition strategies.
- Creating go-to-market plans and campaign priorities.
- Defining investment and resource allocation recommendations.
- Partnering with Business Development teams to drive commercial outcomes.
- Leading and developing GTM team members.
- Using insight and performance data to inform strategy.
- Driving stakeholder engagement and marketing effectiveness.
- Championing evidence-based decision making.
- Ensuring marketing activity supports sustainable business growth.
Essential
- Experience developing strategic marketing plans that support growth objectives.
- Strategic B2C Marketing experience
- Proven success in go-to-market strategy development.
- Strong demand generation and acquisition marketing experience.
- Experience partnering with senior stakeholders.
- Ability to lead integrated marketing programmes.
- Strong commercial and analytical skills.
- Experience leading and developing teams.
- Strong understanding of modern marketing disciplines.
- Experience using marketing performance data to inform decisions.
- Ability to operate effectively in a complex and evolving environment.
Desirable
- Experience within professional services or other regulated sectors.
- Experience supporting transformation and organisational change.
- Knowledge of legal services or consumer acquisition marketing.
Benefits
- Experience developing growth strategies within high-volume, demand-led environments.
- 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
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We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.
We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.
The employment screening process will fully comply with Data Protection and other applicable laws.
Irwin Mitchell LLP is an equal opportunity employer.
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