Irwin Mitchell
Senior Strategic Marketing Manager – Private Client, Business Services & International (6422)
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About Us
We’re a national law firm with a local reach. Our legal experts are here for you. Whether it’s personal or business, we understand that everyone’s situation is different. But we’re more than just a law firm – we’re a team of people working together to help individuals and businesses navigate life’s ups and downs. Working here you’ll feel a part of our friendly and inclusive environment.
We’ll value you for who you are and what you bring. We support each other and push boundaries to achieve incredible things and make a real difference to our clients and communities.
We're always looking to support our colleagues to work in a way that works best for them and everyone else, including our clients, the business and the regulators. Please speak to a member of our Recruitment and Onboarding team for more information.
Irwin Mitchell is at a pivotal moment in its history. The firm has ambitious growth plans, a clear strategic direction and a determination to strengthen its position as one of the UK's leading legal and professional services organisations. Under the leadership of a new Group Marketing Officer, the Business Development & Marketing function is being reshaped around a modern growth engine model that brings together Business Development, Marketing Strategy, Brand, Content, Digital, CRM and Marketing Operations with a shared focus on commercial impact and sustainable growth.
This is an exciting time to join the function. Significant investment is being made in capability, technology, data and talent, supported by a new operating model designed to accelerate growth, improve client experience and strengthen market position. With strong leadership support, genuine appetite for change and a clear vision for the future, there is a unique opportunity to help shape what comes next.
Your Role
As Senior Marketing Manager, you'll act as the strategic marketing partner across Private Client Group, Business Services Group and International. You'll translate business priorities into effective go-to-market strategies, helping to drive client growth, intermediary engagement, retention and cross-sell activity.
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Reporting to the Head of Marketing Strategy & Go-to-Market, you'll lead a team of Go-to-Market Managers and Executives whilst working closely with Managing Partners, Heads of Business Development and specialist marketing teams. You'll ensure marketing activity is aligned to commercial objectives and delivers measurable business outcomes.
What you’ll be doing:
- Leading marketing strategy across PCG, BSG and International.
- Translating commercial priorities into effective go-to-market plans.
- Driving client growth, retention, expansion and intermediary development.
- Defining cluster priorities and investment decisions.
- Creating strategic briefs for specialist marketing teams.
- Partnering closely with Business Development leadership teams.
- Leading and developing the GTM team.
- Driving stakeholder engagement and confidence.
- Using data, insight and performance reporting to optimise activity.
- Demonstrating measurable marketing contribution to business growth.
Essential
- Experience developing and delivering marketing strategies across multiple business areas.
- Experience translating commercial objectives into growth-focused marketing plans.
- Strong stakeholder management and influencing skills.
- Experience leading integrated marketing programmes.
- Strong planning and prioritisation capabilities.
- Commercially focused with a data-driven approach.
- Experience building and leading high-performing marketing teams.
- Strong understanding of modern marketing disciplines, including digital, CRM, content and brand.
- Experience supporting client development, cross-sell and relationship growth strategies.
- Ability to work autonomously in a fast-paced environment.
Desirable
- Professional services, financial services or regulated sector experience.
- Experience supporting business transformation initiatives.
- Knowledge of legal services or intermediary-led markets.
- Experience operating within complex matrix environments.
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Benefits
- 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
- Generous and flexible pension schemes.
- Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
- Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our Commitment
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
Employment Screening
As part of the Irwin Mitchell Group’s on-boarding process all successful applicants are required to complete the group’s employment screening process. This process helps to ensure that all new employees meet our standards in relation to honesty and integrity therefore protecting the interests of the Group, colleagues, clients, partners and other stakeholders.
We carry out pre employment screening to establish your eligibility to work in the UK, criminal record and financial checks with our trusted 3rd parties.
The employment screening process will fully comply with Data Protection and other applicable laws.
Equal Opportunity Employer
Irwin Mitchell LLP is an equal opportunity employer.
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