Gravitiq
Senior TikTok Shop Commercial Manager
London
Posted 1 day ago
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About the job
We are looking for a Senior TikTok Shop Commercial Manager to lead the day-to-day commercial running of grace & stella’s TikTok Shop business.
This is a trading role. You will own shop performance, commercial planning, promotional execution, product listings, forecasting, stock coordination, agency management and performance reporting.
You will work closely with Brand, Media, Advocacy, Community, Finance and Supply Chain teams to deliver ambitious GMV, ROAS, margin and profitability targets.
The role requires someone who can think strategically but also trade the shop in real time. You will need to understand what is selling, what is not selling, where traffic is coming from, what creators are driving demand, which products need support, and how to turn those signals into fast commercial action.
Commercial Trading & Performance
- Own the daily, weekly and monthly trading performance of the grace & stella (and other Gravitiq brands) TikTok Shop store.
- Monitor GMV, sales, margin, ROAS, conversion, AOV, stock availability, campaign performance and profitability.
- React quickly to trading signals, creator trends, platform mechanics, stock issues and commercial opportunities.
- Identify what needs to change across pricing, promotions, bundles, shop layout, product visibility and media support.
TikTok Shop & DTC Strategy
- Build and execute the TikTok Shop & DTC commercial strategy for the brand(s).
- Develop clear plans for brand moments, product launches, platform campaigns, seasonal peaks and key trading periods.
- Ensure TikTok Shop is integrated into wider brand and omni-channel plans, while maintaining a clear channel-specific strategy.
- Balance growth, profitability, brand equity and consumer experience.
TikTok Shopfront, Product Listings & Merchandising
- Own the quality and commercial effectiveness of the TikTok Shop storefront.
- Partner with agencies and internal teams to manage and optimise product listings, PDP content, claims, thumbnails, product sequencing, campaign pages, bundles and search visibility.
- Ensure the shop is easy to navigate, easy to understand and optimised for conversion.
- Work with brand teams to make sure product education is clear, compliant and consistent with our skincare and cosmetic claims standards.
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Promotions, Assortment & Bundling
- Build the right TikTok Shop assortment across hero products, routines, bundles, new launches and campaign offers.
- Develop promotional plans that drive sales while protecting margin and brand equity.
- Create bundles and mechanics that are simple for consumers to understand and easy for creators to explain.
- Use trading data to recommend assortment changes, product focus areas and future commercial opportunities.
Forecasting, Stock & Operations
- Work with Supply Chain and Demand Planning to forecast demand and manage stock availability.
- Use sales trends, campaign plans, creator activity and media investment to inform stock forecasts.
- Minimise stockouts on key products and ensure launches and campaign moments are operationally ready.
- Coordinate with internal teams and external partners to ensure smooth execution across the shop.
Agency & Partner Management
- Own the relationship, scope, budget and performance of external partners, including TikTok Shop and creator agencies, affiliate networks, live-selling and content partners, and 3PL.
- Brief agencies clearly, set KPIs and commercial terms, and hold them to deliverables and timelines.
- Run regular performance and commercial reviews, and make the call on when to renegotiate, replace or bring work in-house.
- Manage the relationship with TikTok platform and category partners to unlock campaign support and platform investment.
P&L & Financial Management
- Partner with SVP Commercial to manage the TikTok Shop P&L.
- Track the impact of promotions, media spend, affiliate commission, platform costs and fulfilment costs.
- Support budget planning and ensure the channel is building towards a sustainable commercial model.
- Make clear recommendations to improve margin, profitability and investment efficiency.
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Creator-Commerce Integration
- Work closely with Advocacy, Community and affiliate teams to understand which creators and content are driving commercial performance.
- Translate creator insights into trading actions, including product priorities, bundle opportunities, landing page improvements and campaign focus.
- Ensure creator traffic is directed to high-converting products and shop pages.
- This role does not own the affiliate programme end to end, but it plays a key role in making creator-led commerce commercially effective.
Reporting & Senior Stakeholder Management
- Build clear, actionable reporting for senior stakeholders.
- Share performance updates, trading insights, risks and recommendations.
- Explain what is driving performance and what needs to change.
- Lead regular commercial reviews with Brand, Media, Advocacy, Finance and Supply Chain teams.
Who you are
- Hands-on TikTok Shop experience is essential. You will have personally traded a TikTok Shop in Seller Center and can talk through the results in detail.
- Working fluency across the TikTok Shop ecosystem: shopfront and listings management, affiliate and creator commerce, LIVE, Shop Ads / GMV Max, promotions and coupons, and shop health metrics.
- Experience in e-commerce trading, marketplace management, D2C, retailer.com or commercial digital roles.
- Strong understanding of sales, margin, ROAS, conversion and profitability.
- Experience managing product listings, promotions, stock inputs, campaign execution and commercial reporting.
- Strong analytical skills and confidence using data to make decisions.
- Experience managing agencies and external partners, including briefing, negotiating and holding them to performance.
- Excellent organisation and project management skills.
- Ability to work at pace and manage multiple priorities.
- Strong stakeholder management across commercial, brand, media, finance and supply chain teams.
- Understanding of creator-led commerce and affiliate traffic.
- Experience managing high-growth or emerging digital channels.
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Skills
TikTok Shop Management
Commercial Trading
E-commerce Strategy
P&L Management
Demand Forecasting
Agency Management
Performance Reporting
Merchandising
ROAS Optimization
Inventory Coordination
Stakeholder Management
Creator Commerce
Digital Marketing
Data Analysis
Promotional Planning
D2C Strategy
Location