VMA Group
Senior TikTok Specialist Marketer
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Senior TikTok Marketing Specialist (Fashion & Apparel)
Location: London, UK (5 days on site)
Role Overview
We are looking for a strategic, trend-obsessed Senior TikTok Marketing Specialist to scale our fashion brand’s presence and drive viral e-commerce revenue. At this level, you will completely own our TikTok ecosystem. Your focus will be turning style trends into commercial success through a mix of organic content, high-yield paid ads, creator partnerships, and TikTok Shop.
The ideal candidate lives and breathes the TikTok fashion community (from #GetReadyWithMe to #OOTD), understands aesthetic storytelling, and has a proven track record of converting views into add-to-carts.
Key Responsibilities
- Fashion-First Strategy: Develop and execute a comprehensive TikTok growth strategy that elevates our brand identity while hitting aggressive monthly revenue targets.
- TikTok Shop & Live: Fully manage our TikTok Shop, including catalogue syncing, flash sales, creator affiliate programs, and planning high-converting Live Shopping events.
- Paid Acquisition: Plan, launch, and optimize high-budget TikTok Paid Ad campaigns, focusing on Return on Ad Spend (ROAS) and lowering Customer Acquisition Cost (CAC) for our collections.
- Trend Forecasting: Monitor daily fashion aesthetics, viral audios, styling hacks, and cultural moments to ensure our products are integrated into the conversation in real-time.
- Creator Ecosystem: Recruit, brief, and manage an extensive network of fashion influencers and UGC (User Generated Content) creators to showcase our clothing on diverse body types and styles.
- Data-Driven Styling: Analyse performance metrics across TikTok Ads Manager and platform insights to figure out which products, fits, and colours are resonating best with our audience.
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Required Skills & Experience
- Experience: 3+ years of dedicated social marketing experience specifically within fashion, streetwear, or direct-to-consumer (DTC) retail.
- E-Commerce Mastery: Proven experience scaling a fashion brand's TikTok Shop, with a deep understanding of fashion inventory cycles, product drops, and conversion optimization.
- Paid Ads Expertise: Hands-on experience with TikTok Ads Manager, catalogue sales ads, and setting up the TikTok Pixel to track complex shopper journeys.
- Visual Styling & Editing: Exceptional eye for fashion aesthetics, composition, and mobile video editing (CapCut, Premiere Rush) to quickly produce high-quality style guides, lookbooks, and haul videos.
- Relationship Management: Strong negotiation skills for handling talent contracts, clothing gifting campaigns, and brand collaborations.
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Benefits
- Generous employee clothing discount and seasonal clothing allowance
- Performance-based revenue bonus structure
- 25 days annual leave + bank holidays
- Private health insurance and pension scheme
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