L'Oréal
Senior Trade Activation Manager, Ecommerce - Luxe Division
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Senior Trade Activation Manager – Ecommerce, Luxe Division
Life is too short for a boring career—so why not build one where you own the digital shelf? As our Senior Trade Activation Manager – Ecommerce, you’ll ditch the mundane to become the strategic architect of our go-to-market execution. We’re looking for an ROI-obsessed, commercially savvy leader to navigate the "Ecommerce Flywheel," dominate the high-stakes Q4 peak, and influence top-tier retailers. If you’re ready to bridge brand vision with commercial power and lead cutting-edge activations that win market share, it’s time to join a team as dynamic as the channels you manage.
A DAY IN THE LIFE
I am the Senior Ecomm Trade Activation Manager and I am responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the commercial team for my channels. I work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns. I work closely with the commercial team, finance and RGM to influence and monitor sell out and P&L GTN.
GO-TO-MARKET STRATEGY
- In partnership with product and commercial team.
- Translate the brand plan to define winning brand go-to-market strategies using key market insights for my channel.
- Partner with account managers to build tailored plans per retailer embedding key RGM & consumer insights.
- Monitor and drive performance and productivity in my channel. Ensure best in class PDPs that maximise the accounts' flywheel.
- Represent Business Unit in key meetings with Retailers.
MONITORING & ACCELERATING SELL OUT
- Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings, maximise efficiencies and drive ROI on all our investments.
- Collaborate with Commercial team on PSAs.
- Effective management of SLOBS.
CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL
- Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
- Manage assets adaptation for retailers with agency & upload into Salsify, then oversee delivery of these brand creatives/ materials to retailer.
- Ensure market share winning plan in Q4.
- Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers and samples where appropriate for your online retailer.
- Ensure Day 1 go live check and verification of activations.
- Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading through activation, working hand in hand with the NAMs and the wider brand marketing team.
- Develop and nurture trusted relationships with Zone/DMI Activation team to influence global plans that best meet UK market requirements.
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Who You Are
- Strategic Architect: You can translate high-level brand plans into winning go-to-market strategies tailored specifically for Ecommerce channels.
- Commercially Savvy: You have a deep understanding of sell-out levers, ROI, and financial productivity (P&L and GTN).
- Digital Shelf Expert: You are obsessed with the "Ecommerce Flywheel," ensuring best-in-class PDPs and seamless asset management via Salsify.
- Collaborative Influencer: You thrive in cross-functional environments, effectively partnering with Commercial, Finance, and Global Zone/DMI teams.
- Data-Driven Decision Maker: You use consumer and retail insights to build bespoke activation plans that drive performance and productivity.
- Peak Performance Leader: You are a proactive project manager capable of executing market-share-winning plans during high-stakes periods like Q4.
- Agile Problem Solver: You can manage trade budgets, inventory, and SLOBS with precision while ensuring "Day 1" perfection for all activations.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
- Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
- Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier!
- Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
- We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
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Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal
We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.
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