Joybuy
Senior Trade Marketing Manager (3C)
London
Posted 1 day ago
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Job Summary
This is a platform-side trade marketing role focused on category growth, and the role owns end-to-end trade marketing strategy and operation for our EMEA 3C category. You will build category trade rules, design merchant incentive mechanisms, manage category marketing budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement, and sustainable ecosystem growth across EMEA markets.
Key Responsibilities
Category Trade Strategy & System Building
- Develop annual trade marketing roadmaps and category growth strategies cross EMEA.
- Build brand tiering around authorized versus grey market status, including tiered merchant incentives, category subsidy rules, and differentiated growth policies for flagship brands, mid-tier sellers, and new merchants, to activate the overall category merchant ecosystem.
Category Campaign Planning & Execution
- Own the category promotion calendar aligned with EMEA key shopping nodes based on the campaign calendar and local seasonal sales.
- Combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns, boost overall category transaction volume, penetration, and user consumption scale.
Category Trade Marketing Budget & ROI Management
- Independently manage EMEA category trade marketing budget, complete scientific budget allocation by country, merchant tier, and campaign scenario.
- Standardize subsidy specifications, track full-cycle fund investment and output, conduct closed-loop ROI analysis, optimize budget structure, and improve the overall utilization efficiency of category trade resources.
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Key Merchant Trade Cooperation & Category Value Delivery
- Drive in-depth trade cooperation with core brand merchants (e.g., Mattel and top-tier consumer goods brands).
- Negotiate joint promotion plans, platform resource support, and merchant matching investment.
- Empower key merchants with category-exclusive activities and product strategies to lift their conversion and sales, so as to strengthen platform category scale and user stickiness.
Industry Insight & Competitive Strategy Iteration
- Continuously monitor EMEA competing platforms’ category trade policies, merchant incentive rules, and campaign gameplay.
- Analyze local market consumption characteristics, iterate our category trade strategies dynamically, and maintain the platform’s competitiveness in merchant attraction and category transaction scale.
- Track sample redemption, shade finder or size guide engagement, return rate by promo type, aged inventory turns.
Data-driven Category Growth Optimization
- Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate, and traffic efficiency.
- Identify growth bottlenecks and incremental opportunities via data analysis, and launch targeted trade marketing optimization solutions to drive steady improvement of category scale and quality.
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Cross-functional Collaboration & Business Review
- Collaborate with traffic operation, merchant operation, product, regional, and compliance teams to ensure smooth policy and campaign implementation.
- Deliver weekly/monthly/quarterly category trade performance reports and business reviews to support data-based strategic decisions.
Job Requirements
- 8 years e-commerce platform-side trade marketing / category operation experience, familiar with EMEA cross-border e-commerce ecosystem; selective distribution knowledge is preferred;
- Solid understanding of platform merchant incentive systems, category trade marketing budget operation, and large-scale platform campaign models, with the ability to independently build category trade growth systems;
- Proven track record of driving category GMV growth and merchant ecosystem upgrading through trade marketing strategies and budget operation;
- Strong data analysis and business insight, capable of locating core problems and outputting actionable optimization plans;
- Business fluent in English; European language (DE/FR/ES/IT) proficiency is a plus;
- Excellent cross-team collaboration and project management skills, able to handle multi-country project delivery in a fast-paced platform environment.
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Skills
Trade Marketing
Category Management
Budget Management
ROI Analysis
E-commerce Strategy
Merchant Incentive Design
Campaign Planning
Data Analysis
Cross-functional Collaboration
Project Management
Market Analysis
Competitive Strategy
GMV Growth
Stakeholder Management
English Proficiency
Location