BMS Performance
Senior Vertical Marketing Manager - Healthcare
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Senior Vertical Marketing Manager - Healthcare (EMEA)
EMEA | Hybrid
B2B Technology | Healthcare Software | Medical Device Manufacturing
£80,000 - £100,000 + Bonus + Excellent Benefits
Own the Healthcare go-to-market strategy across EMEA
Drive growth within one of the organisation's fastest-growing verticals
Partner closely with Sales to accelerate pipeline and commercial performance
High-profile individual contributor role with future leadership potential
Work across EMEA with significant visibility across regional and global leadership
The Opportunity
We're supporting a global technology business in appointing a Senior Vertical Marketing Manager to lead the Healthcare go-to-market strategy across EMEA.
Healthcare is one of the organisation's biggest growth priorities. Working alongside Sales and Global Marketing, you'll shape regional strategy, strengthen market positioning and help drive pipeline across multiple European markets. While the remit also includes Retail, Healthcare will be your primary growth focus.
This is a strategic marketing role focused on commercial growth rather than campaign execution.
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Key Responsibilities
- Own the Healthcare GTM strategy across EMEA
- Move from product-centric to solution-based proposition
- Partner with Sales to drive pipeline growth and commercial performance
- Develop audience segmentation, messaging and value propositions
- Use market insight and competitive intelligence to shape regional strategy
- Influence stakeholders across Sales, Product, Portfolio and Global Marketing teams
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About You
Strong Healthcare B2B background, Specifically, individuals who have worked for software or hardware vendors selling directly into hospitals.
You'll also bring:
- Experience across EMEA or multiple international markets
- Vertical Marketing expertise into Healthcare
- Strong commercial and go-to-market capability
- Working in a large matrix organisation
- Experience working closely with Sales to drive growth
- Excellent stakeholder management and communication skills
- A strategic mindset with the ability to translate market insight into commercial action
This is an excellent opportunity to own a strategic healthcare vertical across EMEA and play a key role in the next phase of growth.
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