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Senior Web Analyst
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Senior Web Analyst
We’re working with a growing fashion ecommerce retailer looking for a Senior Web Analyst to join their Digital & Ecommerce team.
This is a fantastic opportunity for an experienced analytics professional to take ownership of web and app analytics, CRO and experimentation, with the chance to have a genuine impact on digital performance and the customer journey.
You’ll be the go-to person for digital performance data, working closely with Ecommerce, Trading, Marketing, Product, UX and Development teams to turn insight into meaningful commercial improvements.
The role will include:
- Owning web and app analytics, tracking strategy and tagging governance across GA4, GTM and app analytics platforms
- Leading the CRO and experimentation programme, including A/B and multivariate testing
- Analysing customer journeys, funnels and drop-off points to identify opportunities for improvement
- Building dashboards and automated reporting across key digital KPIs
- Using customer segmentation and cohort analysis to influence marketing, merchandising and personalisation
- Ensuring tracking is accurate, well-governed and GDPR compliant
- Presenting actionable insights to senior stakeholders across the business
- Supporting and mentoring junior members of the team
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We’re looking for someone with:
- 5+ years’ experience in web analytics, ideally within ecommerce, retail or fashion
- Strong hands-on experience with GA4 and Google Tag Manager
- Experience with app analytics tools such as Firebase, Adjust or AppsFlyer
- A proven background in CRO and A/B testing, using platforms such as Optimizely, VWO, AB Tasty or similar
- Strong data analysis and dashboarding skills – SQL would be highly desirable
- The ability to turn complex data into clear, commercially focused recommendations
- Experience working across both web and app analytics
- Experience within fashion ecommerce would be a bonus.
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This is a great opportunity for someone who wants to move beyond reporting and genuinely influence conversion, customer experience and commercial performance.
Due to high volume of applications, we are only able to respond to successful applicants
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