National Theatre
Senior YouTube Strategist
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About the Role
We are looking for a Senior YouTube Strategist to join the National Theatre Digital Team. The Senior YouTube Strategist leads the strategy, audience, and commercial growth of the National Theatre’s presence on YouTube. It is a key role in the Digital Department’s evolving Distribution and Social strategy, and understanding of global, mass, and younger audiences.
Requirements
The successful candidate will have the following:
- Significant experience as a YouTube strategist, channel manager, or closely equivalent role, with a demonstrable track record of growing a YouTube channel's subscribers, watch time, and engagement.
- Deep, current understanding of the YouTube algorithm, platform mechanics, and how packaging (titles, thumbnails, metadata) affects discoverability and performance.
- Strong data literacy - fluent in YouTube Studio and other analytics tools, with a track record of using data to shape content and packaging decisions.
- Clear understanding of YouTube as a distinct medium - neither a pure distribution platform nor a pure social platform - and what that means for content strategy, pacing, and community-building.
- Experience developing strategy across a range of content lengths and formats, from short-form through to long-form/full-length content. Demonstrate an understanding of YouTube’s broader digital content landscape (Creators, Podcasts etc).
- Experience building and nurturing on-platform community and audience loyalty, not just optimising for view counts.
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To apply, please follow: https://jobs.nationaltheatre.org.uk/job/senior-youtube-strategist-6013877
The closing date for the receipt of a completed application is Friday 11th September 2026 at 12 noon.
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