Herd Digital
SEO Account Manager - #3652375
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Job Title: SEO Account Manager
Location: Leeds | Hybrid Working (3 days in office)
Salary: £32,000 - £48,000 + Bonus
The Company
This is a well-established, full-service digital agency based in Leeds, offering performance, web, and creative services under one roof. Founded in 2007, the business is 100% employee owned and B Corp certified, giving staff a genuine stake in its long-term success and a culture built around shared accountability rather than a traditional ownership structure.
The agency works with a portfolio of global and challenger brands across a wide variety of industries, with a performance team that spans SEO, paid media, content, social, and analytics. Its SEO offering covers technical, on-page, content, authority building, and Digital PR, and the team is now evolving its service to incorporate GEO, AEO, and LLM visibility work alongside strong SEO fundamentals.
Roles & Responsibilities
As SEO Account Manager, you'll take ownership of a portfolio of SEO accounts within a collaborative agency environment, delivering technically grounded, commercially focused SEO work across retainers, projects, migrations, and content strategies while building trusted relationships with clients and contributing to how the agency's SEO offering continues to develop.
- Manage SEO accounts end to end, including planning, prioritisation, communication, and delivery against client KPIs
- Develop tailored SEO strategies covering technical SEO, content, authority building, Digital PR, and local and international SEO
- Conduct audits across technical SEO, content visibility, link profiles, and structured data to identify opportunities and risks
- Plan and brief content strategies including keyword research, page mapping, content gaps, and internal linking
- Deliver client reporting using GA4, Search Console, and SEO tools, providing clear, commercially relevant commentary
- Lead SEO input during web builds, redesigns, and migrations, including pre- and post-launch QA
- Analyse client visibility across AI-led search environments and contribute to GEO and AEO strategy
- Present recommendations and performance updates clearly and confidently in client-facing settings
- Identify growth opportunities within accounts and support new business with audits, proposals, and pitch contributions
- Support the development of junior team members through guidance, feedback, and knowledge sharing
- Contribute to internal processes, templates, and documentation to improve efficiency and consistency
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Skills & Experience
- 3+ years of SEO experience, ideally agency-side or with equivalent exposure across multiple websites and sectors
- Strong grounding in technical SEO, content strategy, on-page optimisation, authority building, and Digital PR
- Confident using Screaming Frog, SEMrush, Ahrefs, Google Search Console, GA4, GTM, and Looker Studio
- Experience with rank tracking platforms, outreach tools, and behavioural analytics tools such as Hotjar or Clarity
- Experience running Digital PR campaigns, with working knowledge of outreach tools such as Cision or Roxhill
- Hands-on experience managing migrations and major SEO projects end to end
- Ability to translate search data into practical, commercially relevant recommendations
- Clear and confident communicator, able to present complex topics to a range of stakeholders
- Experience supporting or managing junior team members
- Working knowledge of GEO, AEO, and LLM visibility is advantageous, built on strong SEO foundations
- Experience supporting new business pitches and proposals is desirable
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Company Benefits
- 25 days' holiday plus bank holidays, rising after 5 years
- Birthday day off
- Discretionary performance-linked company bonus
- Comprehensive private medical insurance
- 5% employer pension contribution
- Access to financial coaching
- Free onsite gym
- Hybrid working
- Enhanced family friendly benefits
- Access to mental health support
- Paid volunteering time off
- Enhanced sick pay based on length of service
- Regular socials, including an annual summer conference
JOB ID: #3652375
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