Infinity Quest
SEO /AEO
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Role Description
Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
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Developing high-quality, optimized content related to search marketing.
Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
Analyzing search performance and generating insightful reports and dashboards.
Staying updated with the latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
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Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
Improving work efficiency by leveraging tools & automating processes.
Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.
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