Torque Partnership
SEO /AEO Manager – 12 Months Contract
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SEO Manager
The SEO Manager will be an integral member of the world-class team that drives the strategic media vision for one of the world’s leading luxury hospitality brands. Reporting to the Senior Director, Integrated Media, the SEO Manager will be part of a team that leads the development and implementation of global brand media plans, innovation, and optimizations across various lines of business and the portfolio of hotels.
The successful candidate will be responsible for delivering the brand’s macro search strategies and day-to-day actions against SEO and AEO.
This role also owns executing, optimizing, and reporting on all search programs across SEO and AEO at global and local property levels. As part of this role, they will manage internal & external stakeholders such as but not limited to SEO Agency, SEO tools and partners, brand marketing, website performance, design, and content teams, analytics, legal and properties as needed. They will oversee SEO keyword research, SEO design best practices and implementation, and AEO performance analytics and visibility as well as managing the performance of the SEO agency against agreed annual objectives and scope of work. This individual will be responsible for defining, prioritizing, and implementing SEO/AEO enhancements to increase natural direct search traffic to Global Corporate and local web properties.
As the SEO Manager, you’ll play a key role in growing and shaping the strategic direction of the Brand’s Global search unit. This position is responsible for facilitating growth of direct traffic for all the Brand’s locations. The ideal candidate for this role will actively bring new ideas to the table and have the skillset to turn them from concept to reality.
This role is offered as a 12-month contract requiring availability during EST business hours, with the potential to become a full-time position.
Minimum Requirements
- Business-proficient in English.
- You are primarily based in Canada, United States, or Mexico working on the EST timezone
- We offer contract-based employment; therefore, we require you to set up your own company entity, either as a Limited Company or as a Sole Trader.
- With contract-based employment, you will manage your employee benefits independently.
- You must have an international bank account registered in your name with an IBAN and Swift/BIC number.
- You must own a machine capable of performing basic digital tasks such as emailing, spreadsheet processing, and attending video calls without interruption.
- You must have a reliable internet connection capable of providing video calls without interruption.
Key Activities
SEO/AEO Leadership & Cross-Functional Management and Program Execution
- Manage relationships with external SEO teams, tools & technology providers, and agencies and evaluate new partnership, tools, and testing opportunities.
- Run bi-annual company-wide Webinars around SEO/AEO strategy and performance for the brand
- Lead AI visibility reporting tool selection, RFP, management of tool
- Evaluate and lead local SEO partnership, tools, program execution
- Communicate local SEO guidance, best practices, strategies, and executions to properties for hotels, Food & Beverage, and spa outlets.
- Outline strategic details across local, technical and content SEO executions.
- Monitoring SEO/AEO analytics such as redirects, click rates, and guest acquisition rates.
- Managing and adjusting paid search and balancing SEO efforts to ensure maximum ROAS/ROI.
- Review technical SEO issues and recommend fixes to website team.
- Manage and Integrate SEO workflow into established project management platforms at the Global level.
- Manage work intake process including logging tickets, closely monitoring progress, testing, and seeing the task through to on-time completion.
- Review editorial tasks including writing page titles and meta descriptions, providing strategic copy recommendations, and ensuring all SEO content follows brand guidelines.
- Outline SEO/AEO opportunities and work cross-functionally with the Brand’s Magazine and Press Site teams.
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SEO/AEO Innovation
- Develop a test and learn agenda across keywords, ad copy, bidding, and audiences to iterate quickly towards profitable and scalable growth while managing budget and risk appropriately.
- Perform competitive research and stay up to date on the latest search/SEO/AEO trends.
- Keeping up to date with the latest advancements in search trends, Paid Search strategies, and SEO/AEO best practices.
- Help design and ensure execution of new and enhanced SEM/AEO strategies by collaborating across the organization (Content, Business Insights, Marketing Operations, Integrated Marketing, etc.).
- Develop the Brand’s search playbook for corporate and local properties.
- Keep current with the latest trends and advancements in SEO/AEO, UI/UX, Google algorithm updates, local Search Engines (Baidu, Yahoo.jp, Naver).
SEO/AEO Content Oversight
- Coordinating with the website team to ensure that all content is aligned with SEO/AEO best practices.
- Collaborate with Brand Marketing and Brand Strategy to ensure content updates and recommendations are aligned with brand messaging and brand expression
- Lead SEO/AEO website content edits and oversee implementation with SEO agency and Website team
- Coordinate property requests with SEO Agency and join calls to review recommended changes
- Develop in coordination with Website team, SEO/AEO guidelines
Analytics & Reporting
- Collaborate with internal product, analytics, and data science teams to deliver reporting, automation, and enhancements to support SEO/AEO growth.
- Provide monthly property SEO/AEO reporting include AI visibility reporting
- Develop and Lead SEO/AEO content scorecard for all properties and Lines of Business
- Analyze organic ranking reports, research trending keywords and topics to develop SEO Content recommendations and develop action plans for improvement.
- Responsible for monthly status reporting based on KPI goals and SEO Roadmap maintenance.
- Leverages data to measure SEO campaign effectiveness, find content gaps, and develop strategic SEO recommendations.
- Outline Local SEO reporting features, optimizations, profile completeness and reviews response rates
- Create Paid Search/SEO reporting to show effectiveness and efficiencies in balancing both efforts
- Lead pre/post reporting for updates and changes made to enhance SEO/AEO
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Desired Skills
- Strong computer skills in a PC and Mac environment including MS Office (Word, PowerPoint, Excel), Microsoft Excel Pivot tables/VLookups
- Self-Starter
- Highly results oriented with experience increasing top line revenue and driving ROI
- Experience with site side analytics: Adobe Analytics, Google Analytics (GA/GA4)
- Enterprise SEO Tools: SEMRush, YEXT, Conductor, etc.
- AI Visibility Tools interest and general knowledge
- Exceptional communication (written and verbal) and interpersonal skills required to support a diverse team of employees, consultants, and agencies.
- Ability to bring together, coordinate and lead projects within a matrix structure, with multiple direct and indirect stakeholders.
- Ability to deliver key results in an environment with multiple tasks and time constraints.
- Excellent project management skills - able to conceive and implement projects from start to finish, stay on budget, manage processes and expectations, and stay committed to deadlines.
- Passion for SEO/AEO, search innovation & new ideas.
- Insight to action through analytics.
- Strong analytical thinking with the ability to clearly communicate findings and solutions.
- Ability to work in a fast-paced environment managing multiple stakeholders and priorities, balancing short and long term needs and implications.
Experience, Education and Professional Qualifications
- A minimum of 4 years of experience in a SEO role, search agency or client setting.
- Preferable experience in Adobe Analytics, SEMRush, Conductor, Google Analytics across SEO, SEM, and site side tools.
- Knowledge of AI visibility reporting and tracking or experience setting up these tool a plus
- A proven and successful track record in management of SEO campaigns.
- Expertise building innovative search solutions across a Global digital ecosystem; with the ability to understand business priorities and turn these into actionable recommendations to stakeholders to increase direct traffic.
- Fluency in paid media strategy building and cross-channel planning is required.
- College or University degree, preferably in a business or marketing/media communications program. MBA an asset.
Hours
Availability during EST business hours with the potential to become a full-time position.
Contract Length
This role is offered as a 12-month with the potential to become a full-time position.
Salary
$75-$90,000 per year minus holidays and dependent on skill and location. International bank account required that is registered in your name with an IBAN and Swift/BIC number
How to Apply
Via Linkedin Apply or send your CV and a covering letter to careers [at] torquepartnership.com
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