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SEO & AI Strategy Manager (Leading Digital Performance Agency)
📍 Location: Leeds | Hybrid
🧭 Reports to: Director of SEO
🌟 Level: Manager
💷 Salary: £40k to £45k, DOE
🕒 Employment Type: Full-time, Permanent
The Opportunity
Our agency partner is an ambitious, forward-thinking digital performance marketing agency helping brands achieve measurable growth through data, technology, and innovative marketing. They're looking for an experienced SEO & AI Strategy Manager to lead organic search strategies across an exciting portfolio of clients while helping shape the agency's evolving AI Search and Generative Engine Optimisation (GEO) offering.
This is a brilliant opportunity for someone who combines strong SEO fundamentals, commercial thinking, and a genuine passion for the future of search.
You'll develop strategies that improve organic visibility, engagement, and conversions, while exploring how brands can increase their presence across AI-powered discovery platforms.
Working closely with SEO, Content, Digital PR, PPC, and Client Services teams, you'll turn audience insights, data, and emerging technologies into strategies that deliver genuine commercial impact.
Key Responsibilities
SEO Strategy & Organic Growth
- Develop and own SEO strategies and roadmaps across multiple client accounts.
- Identify growth opportunities through keyword research, search intent, competitor analysis, and audience insights.
- Prioritize improvements across technical SEO, content, internal linking, site architecture, and authority building.
- Deliver commercially focused strategies that improve visibility, engagement, conversions, and revenue.
Content Strategy & Brand Authority
- Develop content strategies, topic clusters, and briefs based on audience needs and search behavior.
- Champion original, authoritative, and genuinely useful content.
- Audit existing content to identify opportunities for improvement and optimization.
- Strengthen brand authority, topical relevance, and content quality across traditional and AI-powered search.
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AI Search, GEO & Innovation
- Help develop the agency's AI Search and GEO proposition.
- Explore opportunities to improve brand visibility within AI-generated answers and conversational search.
- Assess websites for AI-search readiness, including brand authority, entity understanding, and citation potential.
- Monitor developments across AI-powered search platforms.
- Test emerging tools and approaches to measuring AI visibility, brand mentions, and citations.
- Turn successful experiments into practical strategies and repeatable services for clients.
Clients, Performance & Collaboration
- Monitor SEO and AI Search performance, turning data into clear, actionable recommendations.
- Present strategies and insights confidently to clients, acting as a trusted strategic adviser.
- Collaborate with SEO, Content, Digital PR, PPC, and Client Services teams.
- Support new business pitches and strategic client opportunities.
- Mentor junior team members and contribute to improving agency processes and best practices.
What We're Looking For
- 3+ years' SEO experience, ideally within a digital or performance marketing agency.
- Proven experience developing and delivering SEO strategies across multiple clients or projects.
- Strong understanding of technical SEO, content strategy, search intent, on-page optimization, and authority building.
- A genuine interest in AI Search, large language models, and GEO.
- Strong analytical skills with the ability to translate data into commercial recommendations.
- Excellent understanding of high-quality content and how it supports brand visibility and engagement.
- Confident presenting strategies and communicating with clients.
- Experience using GA4, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- A proactive, organized, and collaborative approach.
Get help with your application
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IMPORTANT: You don't need to be a GEO expert already. We're looking for someone with excellent SEO foundations and a genuine passion for AI Search, who's excited to explore emerging technology and help shape the agency's future offering.
About You
- You're strategic, curious, and commercially minded.
- You love understanding audiences, search behavior, and what drives results.
- You believe great SEO is about creating valuable content and meaningful customer experiences.
- You're excited about AI and the opportunities it's creating for brands.
- You enjoy testing new ideas, challenging thinking, and finding smarter ways to deliver results.
What's In It For You?
- Join an ambitious, forward-thinking digital performance agency.
- Help shape an exciting AI Search and GEO offering.
- Own SEO strategies across a varied portfolio of clients.
- Collaborate with talented SEO, Content, Digital PR, and performance specialists.
- Develop your career in one of the fastest-evolving areas of digital marketing.
- Hybrid working with a Leeds-based team.
Ready to Shape the Future of Search?
If you're an experienced SEO Strategist, SEO Manager, or Organic Search specialist who's excited about the future of AI-powered search, we'd love to hear from you.
Apply today to find out more!
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