Chili
SEO Consultant – [English Speakers Mandatory]
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Chili Digital is a performance-driven digital marketing agency operating across Latin America.
We specialize in SEO, paid media, conversion rate optimization (CRO), and data-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve sustainable growth through measurable results.
We are committed to fostering homegrown talent and helping the best companies in our region compete on a global scale while supporting international brands in thriving across Latin America.
Why Join Us?
Joining Chili Digital is an exciting opportunity if you're looking for:
- Strategic Ownership: Take ownership of SEO strategy and become a trusted advisor to clients, translating business objectives and data into clear SEO opportunities and actionable recommendations.
- Process & Performance Culture: We believe results come from process. You’ll be backed by frameworks, tools, and data to build scalable strategies and deliver measurable results.
- Cross-Functional Collaboration: Work closely with Content, Paid Media, BI, Development, and other teams to ensure SEO strategies are effectively translated into execution.
- Client Impact: Your work will directly influence client growth. You’ll have the opportunity to identify opportunities, challenge assumptions, and recommend strategies that generate measurable business impact.
- Growth & Recognition: At Chili, your impact is visible. You’ll be supported in career development, upskilling, and gaining visibility for your achievements.
About The Role
We’re seeking an experienced and analytical SEO Consultant to provide strategic SEO leadership across a portfolio of clients.
This role goes beyond executing SEO tasks. You will act as a strategic advisor, responsible for understanding each client's business, diagnosing organic growth opportunities, defining SEO priorities, and translating data and technical findings into actionable strategies.
You will work across the full SEO lifecycle, including technical and content audits, keyword and search intent analysis, competitor benchmarking, content strategy, off-page opportunities, implementation recommendations, performance analysis, and strategic reporting.
As a Consultant, you will be expected to independently identify problems and opportunities, prioritize initiatives based on potential business impact, and communicate recommendations clearly to clients and internal teams.
You will work closely with internal SEO specialists and cross-functional teams to ensure recommendations are properly implemented and evaluated. You will not simply report on performance—you will explain what is happening, why it is happening, what should happen next, and how it connects to the client's business objectives.
This is a remote, client-facing role requiring strong strategic thinking, analytical skills, communication, and the ability to manage multiple clients independently.
SEO Consulting & Strategy
- SEO Strategy: Develop strategic SEO roadmaps aligned with client business objectives, market opportunities, organic performance, and competitive positioning.
- Opportunity Identification: Identify organic growth opportunities across technical SEO, content, search demand, SERPs, and off-page performance.
- Strategic Prioritization: Evaluate SEO opportunities based on potential impact, effort, urgency, and business relevance to establish clear priorities.
- Search Intent & Keyword Strategy: Conduct and/or oversee keyword research, clustering, search intent analysis, funnel alignment, and opportunity mapping.
- Technical SEO Consulting: Analyze technical SEO issues, assess their potential impact, prioritize recommendations, and provide clear implementation guidance.
- Content Strategy: Develop content strategies based on search demand, user intent, competitor gaps, existing performance, and business priorities.
- Off-Page Strategy: Identify backlink and authority-building opportunities and provide strategic recommendations for improving domain authority and organic competitiveness.
- Competitor & SERP Analysis: Conduct competitive benchmarking, SERP analysis, content gap analysis, and identify opportunities to outperform competitors.
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Client Advisory & Relationship Management
- Strategic Point of Contact: Act as a trusted SEO advisor for a portfolio of clients.
- Client Meetings: Lead monthly strategic meetings and SEO discussions, presenting performance, insights, recommendations, and priorities.
- Business Understanding: Develop a strong understanding of each client's business model, objectives, audience, competitive landscape, and commercial priorities.
- Consultative Communication: Translate complex SEO concepts, technical findings, and data into clear business recommendations for non-technical stakeholders.
- Proactive Recommendations: Anticipate challenges and proactively identify opportunities rather than simply responding to client requests.
- Expectation Management: Establish clear expectations around SEO priorities, timelines, dependencies, and expected outcomes.
- Escalations: Identify risks and performance issues early, develop recommendations, and coordinate internal teams when additional support is required.
Analysis, Insights & Reporting
- Performance Analysis: Analyze organic traffic, rankings, visibility, CTR, conversions, and other relevant KPIs to understand campaign performance.
- Data Interpretation: Investigate the reasons behind performance changes rather than simply reporting metrics.
- Strategic Reporting: Prepare and/or review monthly reports that clearly communicate performance, key insights, business impact, and recommended actions.
- Insights & Recommendations: Turn data into actionable recommendations and define clear next steps based on business priorities.
- Performance Forecasting: Where appropriate, use historical data, trends, and search opportunities to establish realistic expectations and identify potential growth scenarios.
- Business Impact: Connect SEO performance to broader business metrics and demonstrate how organic search contributes to acquisition, visibility, and growth.
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Execution & Cross-Functional Collaboration
- Implementation Guidance: Provide clear SEO requirements and recommendations to Content, Development, and other implementation teams.
- Follow-Up: Monitor the implementation of strategic recommendations and assess whether changes are generating the expected impact.
- Quality Assurance: Review key SEO deliverables and recommendations to ensure strategic consistency and quality.
- Collaboration: Work closely with internal specialists across SEO, Content, Paid Media, BI, and other departments to develop integrated performance strategies.
- Process & Documentation: Maintain accurate documentation of strategies, recommendations, priorities, and client actions within Chili's internal CRM/task management systems.
Requirements
- 3–5 years of experience in an SEO-focused role, ideally within a digital marketing agency or consultancy environment.
- Strong understanding of technical SEO, on-page SEO, content strategy, search intent, and off-page SEO.
- Proven experience developing and managing SEO strategies across multiple clients or websites.
- Strong ability to independently conduct SEO audits, diagnose problems, identify opportunities, and prioritize recommendations.
- Experience with keyword research, competitor analysis, SERP analysis, content strategy, technical SEO, and link-building strategies.
- Strong experience with tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
- Strong analytical mindset and ability to translate data into clear strategic recommendations and business insights.
- Excellent client-facing communication and presentation skills.
- Ability to communicate complex SEO concepts clearly to both technical and non-technical stakeholders.
- Strong organizational skills and ability to manage multiple clients, priorities, and deadlines independently.
- Experience using ClickUp, SENTR, or similar CRM/task management platforms.
- Ability to work independently and effectively in a remote environment.
- Experience working collaboratively with Content, Development, BI, Paid Media, or other digital marketing teams is highly desirable.
- Advanced English – mandatory.
What We’re Looking For
We’re looking for someone who thinks beyond rankings and traffic.
The ideal candidate understands that SEO is a business growth channel, not simply a collection of technical tasks. You should be comfortable analyzing complex situations, challenging assumptions, identifying opportunities, and building clear strategies based on data.
You should be able to move between high-level business discussions and detailed SEO analysis, understanding both the strategic “why” and the practical “how.”
We value consultants who are proactive, curious, analytical, commercially minded, and comfortable taking ownership of their recommendations and their clients' success.
If you’re ready to take the next step in your SEO career and become a strategic partner for clients rather than simply an SEO executor, we’d love to hear from you.
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