Black Lab
SEO Content and Outreach Executive
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About the Role
Black Lab is a fast-growing, ambitious digital agency, and this is an exciting opportunity to join our expanding SEO team. Working closely with our Senior SEO Manager, you’ll write and shape content that’s genuinely engaging and on-brand, not just optimised for search, while also helping to build out our outreach and digital PR activity across a varied and ambitious client portfolio.
You’ll take briefs and priorities from the Senior SEO Manager, turning them into content people genuinely want to read and outreach that earns real results, while growing your broader SEO knowledge as you go.
We’re looking for someone genuinely enthusiastic about writing and content who wants to keep learning and grow their skills across SEO.
What You'll Do
Content Creation & Strategy
- Write and edit high-quality, engaging content across landing pages, blogs, web copy, press releases, and case studies, always reflecting each client’s brand and voice
- Review and refresh existing content to keep it accurate, relevant, and performing well
- Plan and maintain content calendars across the client portfolio
- Apply E-E-A-T principles, such as author bios and credible sources, to strengthen content quality
On-Page SEO & Keyword Strategy
- Carry out keyword research to guide what gets written and how it’s structured
- Make sure content maps clearly to what people are actually searching for
- Support on-page SEO best practice such as headings, internal links, and metadata
- Think commercially, focusing on content that drives leads and revenue, not just traffic
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Outreach & Off-Site SEO
- Help build and run outreach campaigns to earn high-quality backlinks
- Support the development of relationships with bloggers, journalists, and influencers
- Assist with and support digital PR initiatives, from ideation through to outreach
- Identify content and story angles with genuine potential to earn coverage or links
- Track and report on outreach activity and its impact
AI & GEO
- Use AI tools to speed up research, content drafting, and reporting
- Stay on top of how AI Overviews and generative search are changing content and search behaviour
What We're Looking For
Experience Requirements
- 2 to 3 years’ experience in an SEO or content-focused digital marketing role
- Excellent writing, editing, and proofreading skills, with a keen eye for tone, clarity, and detail
- A degree in English, Journalism, Business, Marketing, or a related field is preferred but not essential
- A solid grounding in SEO fundamentals, with a genuine interest in developing this further
- Comfortable using tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics
- Experience working across CMS platforms such as WordPress, Shopify, or similar
- An interest in AI and automation tools, and how they can support content and SEO work
- Bonus: familiarity with technical SEO, conversion-focused content, or Claude Code / agentic AI workflows
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Key Skills
- Genuinely enthusiastic about writing and content, with a real desire to keep learning
- Highly organised, with the ability to manage multiple client projects and deadlines independently
- Comfortable learning new tools and platforms quickly
- Personable and collaborative, building trust easily with colleagues and clients alike
Why Work at Black Lab?
- A varied and interesting client portfolio - no two days are the same
- Real ownership over your work, with the trust to make decisions and grow into the role
- Hands-on mentorship and guidance
- Hybrid working
- Training and development opportunities to keep growing your SEO and content skills
- Employee profit share
- Your birthday off
- Half-day Fridays - finish work at 1pm!
Apply here with your CV and Cover Letter: https://www.blacklabdigital.co.uk/work-at-black-lab/seo-content-and-outreach-executive/
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