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The Role
We’re looking for an experienced SEO & Content Executive to take ownership of organic growth across SNAP and its brands.
The role is hands-on, focused on driving qualified traffic, improving search visibility, and supporting pipeline growth through organic channels.
You’ll play a key role in shaping how SNAP shows up in search, from content strategy through to on-page optimisation and performance tracking.
This role is not suited to generalists or entry-level marketers. We’re looking for someone with proven experience delivering measurable organic growth.
A Bit About Us
SNAP provides digital payment and mobility solutions for the European transport industry, connecting fleets, drivers, and service partners through one platform.
Used by nearly 10,000 fleets and over 200,000 drivers, SNAP simplifies access to services like truck parking, tolls, and vehicle washing, while giving operators greater control and visibility.
More than a way to pay.
Hybrid working is supported where appropriate, alongside the benefits of working as part of a well-established and innovative organisation.
What You'll Be Doing
- Plan and execute SEO and content strategies to drive organic traffic, visibility, and qualified leads across SNAP and its brands
- Create, edit, and optimise high-quality written content across multiple formats, including website pages, landing pages, blogs, guides, case studies, and campaigns
- Own web copy across all brands, ensuring it is clear, consistent, conversion-focused, and aligned to brand positioning
- Continuously improve existing content through on-page SEO, keyword optimisation, and content refreshes
- Carry out keyword research and search intent analysis to inform content planning and site structure
- Write compelling, polished B2B copy tailored to different audiences, industries, and stages of the funnel
- Collaborate with design, product, and commercial teams to produce content that supports campaigns, launches, and propositions
- Ensure all content follows SEO best practices, including metadata, internal linking, and technical considerations
- Monitor and analyse organic performance, using data to refine content and improve results
- Identify content gaps and opportunities to expand SNAP’s presence in search
- Maintain a consistent tone of voice and high editorial standards across all written output
- Support wider marketing activity with copywriting for email, social, and sales enablement materials
- Stay up to date with SEO, content, and search trends, including AI-driven search changes and evolving best practices.
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What We're Looking For
- Native or high-level English proficiency is essential. Additional European language skills would be advantageous.
- Proven experience delivering SEO and content strategies
- Strong hands-on experience with on-page SEO, keyword research, and content optimisation
- Exceptional writing and editing skills, with the ability to produce clear, persuasive, and polished B2B copy
- Experience writing for a range of formats, including web pages, landing pages, blogs, and long-form content
- Strong understanding of search intent and how to create content that ranks and converts
- Ability to analyse performance data and turn insights into content and SEO improvements
- Experience using SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
- Strong attention to detail with a focus on quality, consistency, and accuracy across all content
- Ability to manage multiple content projects and priorities in a fast-paced environment.
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Nice to Have
- Experience working on international or multi-market SEO and content strategies
- Additional language capabilities are an advantage but not essential
- Understanding of technical SEO fundamentals and site structure
- Basic understanding of UX and conversion principles for web content.
Why Join SNAP?
This is a great opportunity to take ownership of SEO and content in a growing international business, with a direct impact on organic growth, visibility, and revenue.
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