Trade Nation
SEO Content Specialist
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Role Overview
Create and improve search-led content that matches intent and supports conversion, covering both traditional SEO and Generative Engine Optimisation (GEO) for AI-driven search and answer engines. Focus is content quality, structure, refresh cadence, on-page optimisation, and content performance, with consistent use of approved wording patterns, required risk language, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life) content standards.
Key Responsibilities
-
Write and Update High-Intent SEO Content
- Create and update commercial pages, comparison pages, FAQs, and educational content that supports intent.
-
Optimise for GEO
- Structure and phrase content to be understood, cited, and surfaced by AI-driven search and answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews), alongside traditional SEO.
-
Maintain a Refresh Plan
- Identify decay, update content, and improve coverage gaps.
-
Conduct Keyword Research
- Identify content opportunities, search intent, and coverage gaps across markets, feeding findings into the content plan.
-
Grow First Time Trader (FTT) Volumes
- Increase FTTs from generic, non-brand keyword terms through SEO content, reducing reliance on brand search and expanding acquisition from new audiences.
-
Apply On-Page Best Practices
- Implement headings, structure, internal linking updates, meta inputs, and content QA before publishing.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Localise Content
- Adapt content for country-specific websites, avoiding content cannibalisation, duplication, and duplicate-content flags across the global site network.
-
Manage and Coordinate Content
- Ensure consistency of structure, tone, and compliance across multiple global/country websites while reflecting local relevance.
-
Adhere to E-E-A-T and YMYL Principles
- Write and edit content in line with the standards required for financial content.
-
Review Content Performance
- Use insights to optimise existing content and improve rankings.
-
Work Within Compliance Constraints
- Use approved claims and risk language patterns.
Requirements
-
Strong SEO Writing and Editing Skills
- Clear understanding of intent and SERP formats.
-
Attention to Detail
- High accuracy and deadline discipline.
-
Comfort with Feedback Loops and Iteration
- Based on performance data.
-
Understanding of GEO Principles
- How content is surfaced and cited by AI/LLM-driven search and answer engines.
-
Strong Keyword Research Skills
- Using SEO tools to identify search intent, opportunity, and content gaps.
-
Experience Managing Content Across Global/Multi-Country Websites
- Good understanding of avoiding content cannibalisation and duplication.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
-
Knowledge of E-E-A-T and YMYL Content Requirements
- Ideally within a regulated or financial services environment.
-
Performance-Led Approach
- Confident in reviewing content performance data and optimising content to improve rankings.
-
Experience with Storyblok CMS
- Advantageous.
Performance Measures
-
Content Shipped and Refreshed to Plan
- On-time delivery and low rework rate.
-
Improvement in Performance of Priority Pages
- Rankings, traffic quality, engagement.
-
Increase in FTTs Sourced from Generic/Non-Brand Keyword Terms
- Growing share of organic conversions from non-brand SEO content.
-
Maintained Content Quality
- Fewer compliance revisions, fewer factual errors, consistent structure.
-
Refresh Cadence Maintained
- Clear tracking of what changed and why.
-
Improved Visibility and Citation of Content within AI-Driven Search and Answer Engines
- (GEO performance).
-
Successful Localisation of Content Across Country/Language Websites
- No cannibalisation, duplication, or duplicate-content issues flagged.
Benefits
- Competitive salary and discretionary annual bonus.
- Private healthcare.
- Life Insurance, Critical Illness & Income Protection cover.
- Active Lifestyle allowance.
- Annual leave above minimum entitlement.
- Up to 3 weeks allowance to work in any location.
- Enhanced parental leave packages.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location