Chili
SEO Coordinator – [English Speakers Mandatory]
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Chili Digital is a performance-driven digital marketing agency operating across Latin America.
We specialize in SEO, paid media, conversion rate optimization (CRO), and data-driven marketing strategies that maximize return on investment. Our approach is rooted in technical expertise and analytics, ensuring brands achieve sustainable growth through measurable results.
We are committed to fostering homegrown talent and helping the best companies in our region compete on a global scale while supporting international brands in thriving across Latin America.
Why Join Us?
Joining Chili Digital is an exciting opportunity if you're looking for:
- Full Ownership: Take ownership of SEO strategies and campaign performance, from planning and prioritization to execution and optimization, with significant autonomy and client-facing responsibility.
- Process & Performance Culture: We believe results come from process. You’ll be backed by frameworks, tools, and data to deliver consistently and identify opportunities for continuous improvement.
- Cross-Functional Collaboration: Work closely with Content, Paid Media, BI, and other teams to build integrated performance strategies and deliver stronger results for clients.
- Leadership & Growth: As a Coordinator, you’ll play an important role in supporting the development of SEO Analysts and Juniors, improving processes, and raising the quality and consistency of our SEO delivery.
- Growth & Recognition: At Chili, your impact is visible. You’ll be supported in career development, upskilling, and gaining visibility for your achievements.
About The Role
We’re seeking an experienced and highly organized SEO Coordinator to oversee SEO strategies and delivery across a portfolio of clients.
This role combines SEO expertise, strategic thinking, campaign coordination, client management, and team leadership. You will be responsible for ensuring that SEO campaigns are strategically aligned with client objectives, that deliverables are executed to a high standard, and that the team consistently meets deadlines and performance expectations.
You will oversee the full SEO lifecycle, including strategy development, keyword research, technical and content audits, competitor analysis, content and off-page strategies, implementation follow-up, performance analysis, and reporting.
You will also support and guide SEO Analysts and Junior team members, reviewing deliverables, helping prioritize work, identifying bottlenecks, and ensuring Chili’s SEO standards are consistently applied.
Campaigns and task delivery must be managed through our internal CRM/task management system, with strong documentation, tracking, and accountability expected throughout the process.
This is a remote, client-facing role requiring strong communication skills, strategic thinking, and the ability to manage multiple accounts and priorities independently.
SEO Strategy & Campaign Coordination
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- SEO Strategy: Develop and coordinate SEO strategies based on business objectives, organic performance, competitive landscape, and growth opportunities.
- Campaign Planning: Define priorities, timelines, deliverables, and SEO initiatives across multiple client accounts.
- Keyword Research: Conduct and/or oversee intent-based keyword research, clustering, funnel alignment, and opportunity analysis.
- Content Strategy: Develop SEO content strategies and review blog briefs, landing page recommendations, and content plans to ensure alignment with search intent and business objectives.
- Technical SEO: Lead and/or review technical SEO audits, identify critical issues, prioritize recommendations, and coordinate implementation with developers and other stakeholders.
- Off-Page Strategy: Define and oversee backlink and off-page strategies, including domain targeting, link opportunities, and quality assessment.
- Competitor Analysis: Conduct SERP analysis, competitor benchmarking, content gap analysis, and identify opportunities to improve organic visibility.
- Implementation Follow-Up: Coordinate with Content, Development, and other teams to ensure SEO recommendations are implemented correctly and within agreed timelines.
Team Coordination & Quality Control
- Task Coordination: Monitor SEO deliverables, deadlines, priorities, and workload across assigned accounts.
- Quality Assurance: Review SEO deliverables produced by Analysts and Junior team members, ensuring they meet Chili’s standards before being delivered to clients.
- Team Support: Provide technical and strategic guidance to SEO Analysts and Juniors, helping them solve problems and improve their execution.
- Prioritization: Identify bottlenecks, overdue activities, and high-impact opportunities, ensuring the team focuses on the work that can generate the greatest business impact.
- Knowledge Sharing: Contribute to internal SEO processes, documentation, training materials, and best practices.
- Performance Follow-Up: Support the development and performance management of SEO team members through clear expectations, feedback, and actionable guidance.
Client Relationship Management
- Client Ownership: Act as a strategic SEO point of contact for a portfolio of clients, ensuring expectations, priorities, and objectives are clearly aligned.
- Client Meetings: Lead monthly performance meetings and participate in strategic discussions with clients.
- Communication: Provide clear updates on progress, results, challenges, and next steps, while maintaining agreed SLAs.
- Strategic Recommendations: Proactively identify opportunities and challenges and translate SEO data into clear recommendations for clients.
- Relationship Management: Build trust through transparent communication, consistent delivery, and a strong understanding of each client’s business objectives.
- Escalations: Identify potential risks or client issues early and coordinate the appropriate internal response.
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Analysis & Reporting
- Performance Analysis: Analyze organic traffic, rankings, visibility, CTR, conversions, and other relevant KPIs to evaluate campaign performance.
- Monthly Reporting: Prepare and/or review results-driven reports that communicate key performance trends, wins, challenges, and opportunities.
- Insights: Go beyond reporting numbers by identifying the “why” behind performance changes and defining actionable next steps.
- Data-Driven Decisions: Use data from GA4, Google Search Console, SEMrush, Ahrefs, Looker Studio, and other relevant platforms to inform strategy.
- Business Alignment: Connect SEO performance to broader business objectives and help clients understand the impact of organic search on their business.
Requirements
- 3–5 years of experience in an SEO-focused role, ideally within a digital marketing agency.
- Strong understanding of on-page SEO, technical SEO, content strategy, and link building best practices.
- Proven experience managing SEO campaigns end-to-end, including strategy, keyword research, audits, content briefing, implementation follow-up, reporting, and optimization.
- Experience managing multiple SEO accounts and priorities simultaneously.
- Strong experience with tools such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
- Demonstrated ability to conduct, prioritize, and follow up on technical, content, and off-page SEO audits.
- Strong analytical mindset with the ability to translate data into actionable SEO strategies and business recommendations.
- Strong organizational and project management skills, with experience using ClickUp, SENTR, or similar CRM/task management platforms.
- Experience reviewing or mentoring other SEO professionals is highly desirable.
- Experience in client-facing roles with excellent communication, presentation, and stakeholder management skills.
- Ability to work independently in a remote environment, manage priorities effectively, and maintain strong accountability for deadlines and deliverables.
- Advanced English – mandatory.
What We’re Looking For
We’re looking for someone who doesn’t just know how to execute SEO tasks, but understands why they matter and how they contribute to business growth.
The ideal candidate is proactive, analytical, organized, and comfortable taking ownership. You should be able to identify problems before they become bottlenecks, challenge assumptions with data, guide others when needed, and communicate complex SEO concepts clearly to both technical and non-technical stakeholders.
If you’re ready to take the next step in your SEO career and combine strategy, execution, client management, and team coordination, we’d love to hear from you.
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