Digital Waffle
SEO Executive
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Role: SEO Executive
Salary: £27k-£30k
Location: Wolverhampton, UK (Hybrid - 1 day per week in the office)
The Role
This role is ideal for someone with a solid understanding of SEO fundamentals who wants to develop their career in organic search and AI-driven search experiences. You'll work closely with an experienced SEO team, with a strong focus on content creation, content optimisation and SEO/GEO, helping clients improve their visibility across both traditional search engines and AI-powered discovery platforms.
If you're a confident writer with a passion for SEO and digital marketing, this is an excellent opportunity to build your technical and strategic skills while working across a varied client portfolio.
Key Responsibilities
- Create high-quality, SEO and GEO-optimised content, including website copy, blogs, landing pages, case studies and other digital content.
- Write engaging, conversion-focused content tailored to different audiences and brand tones.
- Optimise existing website content by improving meta titles, descriptions, headings, internal linking and image optimisation.
- Proofread and quality-check content produced by the wider team.
- Support the delivery of content strategies that improve organic and AI search visibility.
- Carry out keyword, topic and search intent research using Semrush and other SEO tools.
- Monitor competitor activity to identify content opportunities and emerging trends.
- Conduct SEO audits and identify opportunities to improve website performance.
- Support technical SEO by identifying issues with crawlability, indexation, redirects, broken links, site structure, page speed and Core Web Vitals.
- Track performance using Google Analytics, Google Search Console and Looker Studio, helping turn data into actionable recommendations.
- Set up and optimise Google Business Profiles as part of local SEO campaigns.
- Support local SEO activity through keyword research and location page optimisation.
- Manage website content within CMS platforms, including uploading content, creating pages and optimising images using tools such as Photoshop.
- Communicate with clients through email, phone, video calls and meetings where required.
- Stay up to date with Google algorithm updates, AI search developments and SEO best practices.
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What We're Looking For
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- Previous experience in an SEO, Digital Marketing or Content-focused role.
- A strong understanding of SEO fundamentals, including keyword research, on-page optimisation and content optimisation.
- Excellent content writing, copywriting and editing skills, with the ability to create engaging content that performs well in search.
- Outstanding proofreading skills and exceptional attention to detail.
- Experience adapting content for different audiences and tone of voice.
- Interest in developing technical SEO and Generative Engine Optimisation (GEO) skills.
- Familiarity with tools such as Semrush, Google Analytics and Google Search Console is desirable.
- Strong organisational skills and the ability to manage multiple projects.
- A proactive attitude with a willingness to learn and develop.
- Excellent communication skills and the ability to work collaboratively within a team.
- Agency experience is beneficial but not essential.
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Jessica, London
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