The Range
SEO Executive (Plymouth)
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Founded in Plymouth in 1989, The Range has grown to become one of the UK's leading and fastest-growing privately owned retailers. With over 280 stores across the UK and Ireland, we offer an extensive range of products spanning multiple departments. People are at the heart of our business, and we are committed to investing in our staff to help shape an extraordinary future.
As a result of our continued growth and ongoing success, we are seeking a dynamic SEO Executive to join our Head Office team in Plymouth.
About the Role:
We are looking for an enthusiastic and commercially minded SEO Executive to support the growth and performance of SEO across all CDS Superstores brands. Working closely with the SEO Lead and wider Digital, Trading, Content and Technology teams, you will support the delivery of SEO activity across our large and complex ecommerce estate.
This is a broad, hands-on role covering technical SEO, content, on-page optimisation, performance analysis and SEO projects. You will also support website migrations and replatforming projects, while contributing to our developing approach to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
Responsibilities:
- Conduct keyword research and identify opportunities to increase organic visibility and traffic.
- Optimise category, product, landing page and editorial content, including titles, meta descriptions, headings and content structure.
- Support technical SEO audits and identify issues affecting crawling, indexing, internal linking and organic performance.
- Monitor and optimise areas including site architecture, redirects, canonicals, XML sitemaps, robots directives and structured data.
- Use SEO crawling, analytics and performance tools to identify opportunities and monitor results.
- Analyse organic search performance, rankings and traffic to identify trends and areas for improvement.
- Support internal linking and content strategies across large ecommerce websites.
- Work with Trading, Category, Content, Product and Technology teams to deliver SEO improvements.
- Support SEO activity during website migrations, replatforming projects and major site changes.
- Assist with SEO requirements, audits and pre- and post-launch checks during website projects.
- Support GEO and AEO initiatives by helping optimise content and website structures for AI-powered search experiences.
- Stay up to date with SEO, search engine and AI developments and contribute new ideas and opportunities.
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Person Specification:
Essential
- Experience within SEO, digital marketing, ecommerce, digital content or a similar role.
- Good understanding of SEO fundamentals, including keyword research, on-page SEO, crawling, indexing and internal linking.
- Understanding of both technical and content SEO principles.
- Strong analytical skills with the ability to interpret search, traffic and performance data.
- Experience using SEO and analytics platforms such as Google Search Console, Google Analytics and SEO tools.
- Good understanding of ecommerce websites and customer search behaviour.
- Strong written and verbal communication skills with excellent attention to detail.
- Ability to work confidently with multiple stakeholders and across different brands.
- Strong organisational skills with the ability to manage multiple priorities and deadlines.
- Commercially aware, with an understanding of how SEO can contribute to traffic, conversion and revenue.
- Proactive, curious and eager to identify new opportunities for growth.
- An interest in GEO, AEO and the evolving search landscape.
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Desirable
- Experience within a retail or ecommerce environment.
- Experience working on large-scale or multi-brand websites.
- Experience supporting website migration, replatform or major redesign.
- Experience using SEO crawling tools such as Sitebulb, Screaming Frog or similar.
- Knowledge of HTML, structured data and schema markup.
- Experience creating SEO content briefs or working with external agencies or content partners.
- Familiarity with AI-powered search technologies and emerging SEO trends.
What we offer:
- Competitive salary
- Pension
- Long service awards
- Employee discount
- Cycle to work scheme
Position: Permanent, Full-time
Hours: Monday Friday, 08:45am 17:30pm.
Location: Plymouth, Devon
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