Principle
SEO & Generative Search Manager
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SEO & Generative Search Manager
Contract: 12 months
Salary: £63,000
Location: London - hybrid, 3 days per week onsite
A global technology business is looking for an experienced SEO & Generative Search Manager to lead organic and AI-search strategy for a major digital product portfolio.
This is an opportunity to work at the intersection of SEO, Generative Engine Optimisation (GEO), content strategy and AI.
You will own a content-led search strategy designed to increase visibility not only across traditional search engines, but also within AI-generated answers and discovery experiences including Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini.
The role requires someone who understands how search is changing and can translate those changes into scalable content, optimisation and measurement strategies.
What you'll do
- Develop and execute a content-focused SEO strategy designed to increase organic visibility, traffic and engagement.
- Lead Generative Engine Optimisation (GEO/LLMO) initiatives to improve content visibility and citations across AI-powered search and answer engines.
- Conduct keyword research, search-intent analysis, content-gap analysis and competitive research.
- Optimise content and entity signals for both traditional search engines and generative AI platforms.
- Use AI tools and automation to scale SEO research, content analysis, topical-authority planning and reporting.
- Identify opportunities to improve existing content and develop new SEO- and GEO-focused content.
- Develop data-led hypotheses around search intent, content structure and organic performance.
- Analyse SEO and GEO performance, identify trends and translate findings into actionable recommendations.
- Partner with content strategists, UX, marketing and product stakeholders to develop search-friendly digital experiences.
- Identify emerging search and AI-visibility trends and translate them into commercial opportunities.
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What we're looking for
- 5+ years' SEO experience, ideally within a large-scale digital, technology, SaaS, e-commerce or similarly complex organisation.
- Strong expertise in content-led SEO strategy.
- Practical understanding of GEO, LLMO and AI Search optimisation.
- Knowledge of how content can be optimised for citations and visibility within AI-generated answers.
- Understanding of entity signals, structured data and answer-led content formats.
- Experience incorporating AI and automation into SEO workflows.
- Strong keyword research, search-intent and content optimisation capabilities.
- Hands-on experience with platforms such as SEMrush and Google Search Console.
- Strong analytical skills with the ability to turn search data into content and growth strategies.
- Experience working cross-functionally with content, UX and marketing teams.
- Strong communication skills with the ability to present SEO and GEO recommendations to stakeholders.
- An additional European language would be advantageous.
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Why this role?
Search is rapidly moving beyond the traditional results page. This position offers the opportunity to work directly on how a major global technology organisation approaches SEO, AI Search and Generative Engine Optimisation at scale.
You'll be working on high-profile digital products while helping define how content earns visibility across both established search engines and the next generation of AI-powered discovery.
Next steps to apply:
Apply now or email your CV direct to hannah@principlehr.com for immediate review.
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