Culligan UK
SEO & GEO Manager
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About the Role
We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood, and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery, and measurement behind it end to end.
You will be accountable for growing high-quality organic traffic, leads, and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity, and other AI assistants.
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Requirements
- 5+ years in SEO, with clear ownership of strategy and measurable commercial results
- Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
- Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
- Experience building authority through digital PR, original data, or editorial partnerships
- Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
- Advanced use of GA4, Google Search Console, and at least one enterprise SEO platform (e.g., Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
- Experience managing agencies, freelancers, and cross-functional stakeholders
- Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
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Benefits
- 23 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension - Salary exchange Scheme
- Life Assurance
- My Culligan benefits - Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
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