ZAVA
SEO & GEO Manager
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About ZAVA
We believe healthcare should be accessible, dependable and affordable for everyone. Now part of Hims & Hers Health, Inc., one of the fastest-growing digital health companies in the world, we’re entering an exciting new chapter as we expand our reach and accelerate our impact.
Our team of Doctors, Engineers, Patient Care Advisors, Pharmacists, Marketers, Product Managers, UX Designers, Commercial, and Operations Specialists work together to build digital healthcare that truly fits around our patients’ lives.
The pandemic changed how people access care, and we’ve led the way by providing over 14 million consultations across the UK, Germany, France, Spain, and Ireland. More patients than ever turn to us for help with weight loss and other conditions that can be safely treated online. We’re evolving our service to make care even more personal, supportive and effective.
We’re doing more than providing healthcare. We’re empowering people to take control of their health, and with the support of Hims & Hers, we’re scaling our vision to become a global leader in digital healthcare.
About the role
The digital healthcare market is a very exciting and competitive space that has seen considerable growth over the last few years.
You will own the SEO & GEO strategy for one of our brands and promote best practice across multiple disciplines throughout the business. This role sits within the marketing team, working closely with content, product, markets, PR, as well as external agencies.
What you'll own
- Own the organic growth strategy across multiple markets, with the UK as the primary market.
- Develop and execute an integrated SEO and organic growth strategy spanning technical SEO, content, digital PR/content marketing, service/product discovery and AI search/Generative Engine Optimisation (GEO).
- Identify and prioritise new organic growth opportunities, including new services, products, categories, content propositions and search journeys, using market, customer, competitor and search-demand insights.
- Work closely with Product, Medical/Clinical, Engineering, UX, Brand, Content and Marketing teams to ensure organic search is considered from proposition and product development through to launch and optimisation.
- Lead the development of new services and content experiences designed to capture demand across the full customer journey, from discovery and education through to high-intent transactional searches.
- Own the content strategy and roadmap, ensuring content is useful, authoritative, differentiated and aligned to commercial priorities rather than simply volume-led content production.
- Lead the optimisation and evolution of existing content, identifying opportunities to improve visibility, engagement and conversion.
- Feed into the technical SEO roadmap, identifying issues and opportunities across crawling, indexing, internal linking, information architecture, structured data, templates, Core Web Vitals and site migrations.
- Develop our AI search strategy (GEO), ensuring services, expertise and propositions are accurately understood, surfaced and recommended across AI search experiences such as ChatGPT, Google AI Overviews and Gemini.
- Build an understanding of how AI search retrieves, evaluates, cites and recommends information, and translate this into practical changes across content, entities, authority, technical foundations and digital PR.
- Develop scalable SEO frameworks, templates and processes that can be adapted across markets without creating unnecessary duplication or compromising local relevance.
- Use data and experimentation to continually improve organic performance, balancing search visibility and commercial outcomes.
- Establish clear priorities ensuring the team focuses on the opportunities most likely to drive meaningful business growth.
- Monitor competitors and the wider search landscape, identifying changes in SERPs, consumer behaviour, AI search and competitor strategy that could create opportunities or risks.
- Act as the SEO subject-matter expert for the brand, educating and influencing stakeholders and raising the overall level of SEO maturity across the organisation.
- Collaborate on broader marketing projects and campaigns and support commercial teams to align activity where necessary and share best practice execution.
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What we're looking for
- Circa 5+ years of experience working in SEO
- Be naturally passionate and curious about SEO & growing a business organically
- Experience with Technical SEO (crawling, indexation, site architecture, redirects, schema.org hreflang, sitemaps, etc)
- Ability to build strategic SEO/GEO recommendations from a blank slate and work with product teams through to successful implementation
- Experience running successful digital PR / content marketing campaigns
- Strong understanding of SEO content, including search intent, keyword research, information architecture, content briefs, optimisation and content performance analysis.
- Experience developing and managing large-scale content strategies, including the ability to distinguish between content that generates traffic and content that generates meaningful business value.
- Understand other acquisition channels, specifically Content and PPC
- Proficiency in web analytics software and common SEO tools
- Excellent analytical skills, the ability to interpret data and trends along with meticulous attention to detail with tools such as Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog and Looker/BI tools
- Experience with CMS migrations
- Excellent working knowledge of industry tools and analytics platforms
- Ability to work individually and as a team
- Passion for SEO, GEO and the future of discoverability.
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Nice to have, but not at all essential
- Experience with CRO testing
- Experience writing/editing content
- Hands-on programming experience such as building a website/blog
- Experience with automation & scripting (ie with advanced Excel, or Python)
- Knowledge of how front-end languages can help maximise SEO (HTML, CSS, JavaScript)
- Experience in an online healthcare business or growing start-up
Our Values
- Humble: You listen and take on feedback; you’re kind and caring to those around you.
- Inquisitive: You question the status quo and dare to do things differently.
- Resilient: You embrace change and face challenges.
- Macher: You are innovative and rise above to improve, develop and deliver.
- Collaborative: You actively share ideas and work together to drive goals as a team.
Benefits from the day you join:
- 33 days per annum pro-rata (inclusive of public and bank holidays)
- Your birthday (or another day) off
- Health & Personal Leave
- Company pension scheme
- Free access to Wellness Cloud, advice, counselling, and corporate discounts
- Healthcare cashback plan through SimplyHealth
- 20% off ZAVA products & services for you and your friends and family
- MacBook Pro + equipment
- Remote / Hybrid working and flexi hours
- Flexible bank holidays - take the ones that matter the most to you
Additional benefits following the probation period:
- £500 training budget per year
- Vitality Private Health Insurance + Vitality discounts & headspace membership
- Workplace Nursery Salary Sacrifice Scheme
- Pension Salary Sacrifice Scheme
- Holiday entitlement increases with tenure
- Company sabbatical after 2 years
- Opportunity to work from overseas for 2 months each year
- Gift vouchers after 3, 5, and 10 years of service
- Season ticket loan
- Cycle to work scheme
We are an equal opportunities employer and welcome applications from all backgrounds. If you require any reasonable adjustments as part of the recruitment process, please let us know. Every application is reviewed by a member of the hiring team.
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