Culligan UK limited
SEO & GEO Manager
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Role Overview
We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood, and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery, and measurement behind it end to end.
Key Responsibilities
- Accountability for Growing High-Quality Organic Traffic: You will be accountable for growing high-quality organic traffic, leads, and revenue across our B2B and consumer propositions.
- SEO Expertise: Covering technical SEO, content, and topical authority, digital PR, and authority building, and local/multi-location search.
- Generative Engine Optimisation (GEO): Build our GEO capability: making Culligan the cited, trusted source in AI Overviews, AI assistants like AI Overviews, and more.
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Required Skills and Experience
- SEO Experience: 5+ years in SEO, with clear ownership of strategy and measurable commercial results.
- Technical SEO: Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals.
- Content and Keyword/Entity Strategy: Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes.
- Authority Building: Experience building authority through digital PR, original data, or editorial partnerships.
- GEO/AI Search Visibility: Practical, evidenced experience of GEO/AI search visibility—or a clear, credible track record of adapting quickly to major search changes.
- SEO Tools: Advanced use of GA4, Google Search Console, and at least one enterprise SEO platform (e.g., Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor).
- Stakeholder Management: Experience managing agencies, freelancers, and cross-functional stakeholders.
- Commercial Outcomes: Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI).
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Benefits
- Holiday: 23 days holiday plus bank holidays
- Holiday Purchase Scheme: Available
- Pension: Salary exchange Scheme
- Life Assurance
- My Culligan Benefits:
- Discount platform
- Culligan Product discounts
- Employee Assistance Programme
- Ongoing Training and Development
- Enhanced Leave: Enhanced maternity, paternity, and grandparent leave
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