performance.io®
SEO / GEO Manager
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About the role
We're looking for a curious and ambitious SEO & GEO Manager to join the performance.io team. This is an exciting opportunity for someone who wants to help shape the future of search. As search evolves beyond traditional search engines, you'll support both SEO and Generative Engine Optimisation (GEO) initiatives across a portfolio of leading healthcare and pharmaceutical brands.
Working closely with our Medcomms, Data and Client Services teams, you'll help clients improve their visibility across both traditional search engines and AI-powered discovery platforms such as ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
You'll be someone who enjoys analysing data, spotting trends, understanding how search behaviours are changing, and translating insights into actionable recommendations. Most importantly, you'll be eager to learn and develop within a fast-growing specialist agency.
What you'll do
SEO
- Support the delivery of technical SEO audits and recommendations.
- Assist with keyword and topic research across healthcare and pharmaceutical websites.
- Help identify content opportunities to improve organic visibility.
- Monitor rankings, traffic and search performance using industry tools.
- Support internal linking, metadata and on-page optimisation projects.
- Assist with competitor analysis and search landscape reviews.
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Generative Engine Optimisation (GEO)
- Support audits to understand how brands appear across AI-powered search experiences.
- Monitor visibility within platforms such as ChatGPT, Gemini, Perplexity and AI Overviews.
- Assist in identifying content gaps and optimisation opportunities that improve AI discoverability.
- Help analyse how large language models (LLMs) reference and surface healthcare content.
- Support the development of content recommendations designed to improve AI search visibility.
- Stay up to date with developments in AI search, generative experiences and evolving search behaviours.
Reporting & Insights
- Support the creation of client reports and performance dashboards.
- Analyse SEO and GEO performance data to identify trends and opportunities.
- Assist in turning data into clear, actionable recommendations for clients.
- Contribute insights to client presentations and strategy discussions.
Client & Team Support
- Attend client meetings alongside senior team members.
- Support the preparation of presentations, recommendations and strategic reviews.
- Work collaboratively with Medcomms, Data and Client Services.
- Contribute ideas and recommendations to improve our SEO and GEO products and processes.
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Qualifications
Essential
- 2-4 years' experience in SEO, digital marketing or a related field.
- Strong interest in search marketing and emerging AI technologies.
- Excellent written and verbal communication skills.
- Analytical mindset with strong attention to detail.
- Comfortable working with spreadsheets and performance data.
- Eagerness to learn and develop within a specialist healthcare environment.
- Ability to manage multiple projects and priorities.
- Ability to present to groups of people.
Desirable
- Experience using SEO tools such as SEMrush, Ahrefs, Screaming Frog or Google Search Console.
- Understanding of how AI-powered search experiences are changing search behaviour.
- Experience creating or optimising digital content.
- Knowledge of Google Analytics and reporting platforms.
- Interest in healthcare, pharmaceutical or life sciences industries.
- Experience in managing key projects and deliverables.
- Agency experience.
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