Major Players | B Corp™
SEO & GEO Strategy Manager
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SEO & GEO Strategy Manager
London | Up to £40,000 | Agency Side | Retail / E-commerce
The Opportunity
An award-winning, full-service performance agency in London is looking for an SEO & GEO Strategy Manager to join their organic team and lead strategy on one of their flagship retail and e-commerce accounts.
This is a fantastic opportunity for someone who thrives on big-picture strategic thinking — someone who can turn data and insight into clear, commercially-driven SEO and GEO (Generative Engine Optimisation) recommendations, rather than someone purely focused on hands-on execution.
You'll be joining a well-established, 100-strong agency with a strong reputation across e-commerce, D2C, retail media and performance marketing, working across offices in London, Leeds and Manchester.
The Role
Sitting within the agency's SEO & GEO team and reporting into an Account Director, you'll take ownership of the end-to-end organic strategy for a major retail client - from planning and briefing through to delivery and reporting.
You won't be expected to get into the technical weeds yourself; instead, you'll act as the connective tissue between specialist Technical, Content and Digital PR teams, ensuring everything ladders up to a coherent, data-led strategy that delivers real commercial impact for the client.
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Key responsibilities include:
- Owning the end-to-end SEO & GEO strategy for a major retail client account
- Coordinating and aligning specialist Technical, Content and Digital PR teams around a single strategic roadmap
- Using data-driven analysis (Search Console, GA, and other tools) to identify opportunities and shape recommendations
- Translating client briefs into inventive, effective, commercially-sound organic solutions
- Acting as a key day-to-day client contact, building strong relationships with senior stakeholders
- Leading on reporting, insights and performance updates
- Staying on top of the evolving GEO / AI-search landscape and bringing that thinking into client strategy
About You
We're looking for someone with a genuine passion for SEO and organic strategy, who can demonstrate strategic, full-funnel thinking rather than single-channel execution. You might currently be a Senior Executive ready to step up, or already working at Manager level.
You'll ideally have:
- Agency experience in an SEO-focused, client-facing role
- Experience across retail, e-commerce or a similarly fast-paced, consumer-facing sector
- A genuine interest in and understanding of GEO / AI search — you don't need "GEO" in your job title, but you should be able to speak confidently about how AI and LLMs are shaping search behaviour
- Strong data literacy, with the ability to translate insight into clear strategic recommendations
- Confident client communication and relationship-building skills
- Around 2+ years' experience in SEO, ideally with some exposure to strategic or cross-functional planning
Get help with your application
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Whether your background is technical SEO, content, or a blend of disciplines, what matters most is your ability to think strategically and connect the dots across a full organic ecosystem.
What's On Offer
- Salary up to £40,000
- London-based role, working within a well-established performance agency
- Genuine ownership of strategy for a major, high-profile retail account
- Exposure to cutting-edge GEO and AI-search developments
- Clear route for progression within a growing SEO & GEO discipline
How to Apply
If this sounds like the right next step for you, get in touch for a confidential conversation.
Joe Georgiou 📧 joe.georgiou@majorplayers.co.uk
Major Players - specialist marketing, digital & creative recruitment.
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