Aquent
SEO Manager ( 212341)
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SEO Manager
Client Location: London
Starting: Asap
Pay Comments: up to £34.61/hr
Hours: Full-time
Duration: 12 months (with potential to extend)
Job Description:
Aquent is partnering with a leading global technology company renowned for its innovative digital solutions, shaping how the world creates, collaborates, and communicates. This company is at the forefront of digital transformation, delivering powerful tools that empower millions of users worldwide. Join a team that thrives on pushing boundaries and defining the future of digital experiences.
Are you a visionary SEO expert ready to make a significant impact in a dynamic, AI-driven landscape? We are seeking a talented individual to lead organic and generative search efforts for one of our flagship product categories. In this pivotal role, you will be instrumental in unlocking growth opportunities, refining content strategy, and ensuring our products maintain their leading position in an evolving digital ecosystem. You will shape cutting-edge SEO and GEO strategies, directly influencing product visibility and user engagement, and play a key role in aligning these strategies with broader marketing goals and business priorities.
What You'll Do
- Develop and implement a content-focused SEO strategy for a key product category to enhance visibility and drive organic traffic growth.
- Own Generative Engine Optimisation (GEO) initiatives, optimizing content and entity signals to secure citations and visibility across various AI-powered search platforms.
- Conduct in-depth keyword research and search intent analysis, leveraging industry-leading SEO and analytics platforms to inform content decisions.
- Augment SEO and GEO workflows with AI, utilizing AI tools to accelerate keyword research, content gap analysis, topical authority planning, and reporting at scale.
- Improve existing content and spearhead the development of new SEO and GEO-focused content, ensuring alignment with customer requirements and best-in-class methodologies.
- Collaborate with content strategists, UX designers, and marketing teams to craft search-friendly web experiences that drive engagement and conversions.
- Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility across traditional and generative search.
- Analyze SEO and GEO performance, identify key trends, report on impact, and spot opportunities to grow content efforts.
- Identify emerging trends and timely opportunities using search and AI-visibility insights to inform content strategies and unify marketing efforts.
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What You'll Bring
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- 5+ years of SEO experience, with a strong focus on content strategy SEO.
- Experience augmenting SEO workflows with AI, leveraging AI tools and automation to scale keyword research, content production, competitive analysis, and reporting.
- Demonstrable understanding of GEO / LLMO, including how to optimize content for visibility and citations in AI-generated answers across various platforms, including entity signals, structured data, and answer-led content formats.
- Expertise in industry-standard SEO and content optimization platforms.
- Strong analytical approach, with experience using SEO analytics to craft content strategies and measure impact.
- Experience developing SEO-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
- Ability to analyze keyword trends, forecast performance, and report on core SEO and GEO metrics.
- Strong interpersonal and communication skills, comfortable presenting SEO and GEO insights and recommendations across teams.
Bonus Points
- Further to English, speaking another EU language is a plus.
- A track record of augmenting SEO workflows with AI, using AI to speed up and scale research, content, and reporting.
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