Fetch
SEO Manager
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Location: Flexible – London and remote Reporting to: Co-founder – Tal Musa Company: Fetch Salary band: £40,000 - £45,000
About Fetch
Fetch is a fast-growing search agency helping ambitious brands increase their visibility, authority and commercial performance. As the sister company to Hound, we offer something genuinely distinctive: the ability to combine technical and content-led search expertise with high-impact PR. This means our clients can build authority, earn attention and drive measurable results across both traditional search engines and emerging AI-powered discovery platforms.
We’re growing rapidly and are looking for an SEO & GEO Manager to join us at an exciting stage in our journey.
The role
As SEO & GEO Manager, you’ll develop and deliver search strategies for a varied portfolio of exciting clients. You’ll work across traditional SEO and Generative Engine Optimisation (GEO), helping clients improve their visibility not only in Google and other search engines, but also across AI-powered platforms and answer engines.
Reporting to Tal, you’ll take ownership of client performance, translate complex search insights into clear recommendations and collaborate closely with Fetch and Hound colleagues to create campaigns that combine technical SEO, content, digital PR and brand authority. This is an opportunity to shape how a growing agency approaches the rapidly evolving search landscape.
What you’ll be doing
- Developing and delivering SEO and GEO strategies aligned with clients’ commercial objectives
- Managing a portfolio of client accounts and building trusted, long-term relationships
- Conducting technical SEO audits and turning findings into clear, prioritised action plans
- Identifying opportunities to improve organic visibility, website performance and conversions
- Creating content strategies informed by audience needs, search demand and emerging AI discovery behaviours
- Helping clients improve their visibility and citations across generative search and AI platforms
- Undertaking keyword, competitor, content-gap and search-intent research
- Monitoring changes in search engines, AI platforms and user behaviour, then adapting strategies accordingly
- Working with Hound’s PR specialists to develop campaigns that build brand authority, earn high-quality coverage and support search performance
- Collaborating with writers, developers, designers and PR teams to deliver integrated campaigns
- Tracking performance, producing insightful reports and clearly communicating results to clients
- Supporting pitches, proposals and new-business opportunities
- Contributing ideas, processes and best practices as Fetch continues to grow
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About you
You’re a commercially minded search specialist who combines strong SEO fundamentals with curiosity about how AI is changing the way people discover brands and information.
You’ll ideally bring:
- Proven experience delivering SEO strategies, either in an agency or in-house environment
- Strong knowledge of technical, on-page and content-led SEO
- An understanding of GEO, AI search, answer engines and the factors influencing brand visibility within generated responses
- Experience managing client or stakeholder relationships
- The ability to turn data and technical findings into clear, practical recommendations
- Confidence using tools such as Google Analytics, Google Search Console and leading SEO platforms
- Strong analytical, organisational and communication skills
- A proactive, curious mindset and a willingness to experiment
- The ability to manage several priorities without losing sight of quality or commercial impact
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An understanding of digital PR, link earning, brand authority or entity optimisation would be a strong advantage. You don’t need to know everything about GEO already. The field is evolving quickly, so we value sound SEO judgment, intellectual curiosity and the ability to test, learn and adapt.
Why join Fetch?
- Join a massively growing agency at a pivotal stage of its development
- Work across a varied portfolio of exciting and ambitious clients
- Help shape Fetch’s SEO and GEO proposition
- Gain direct exposure to senior leadership while reporting to Tal
- Work closely with Hound and combine search strategy with PR-led authority building
- Develop expertise in one of the fastest-moving areas of digital marketing
- Enjoy genuine ownership, influence and room to progress as the business grows
The opportunity
Search is changing. Brands increasingly need to be visible wherever their audiences ask questions - from traditional search results to AI-generated answers.
At Fetch, you’ll have the opportunity to work at the centre of that shift, combining established SEO principles with emerging GEO strategies and the authority-building power of PR. If you’re excited by the future of search and want to help build something ambitious, we’d love to hear from you.
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