Wickes
SEO Manager FTC
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SEO Manager
We’re looking for an experienced, collaborative SEO Manager with a passion for Digital Marketing to join our team. You’ll be well versed in the world of SEO, AEO & AI and looking to utilise your knowledge and skill set by leading across these areas. A confident communicator, collaborative team player, SEO enthusiast who is looking to work with a great team would be very welcome.
You’ll sit within the Digital Marketing & Trading team and be responsible for managing the SEO channel alongside both our SEO & SEO Local agencies. The role will require cross functional working with other teams in Digital & Marketing, including our Trading, Digital Experience, Development & PR teams, ensuring we are best in class when it comes to our SEO strategy and output.
What you’ll be doing:
- Working closely with key stakeholders to ensure we are always producing high quality SEO, AEO and AI friendly content in an effective and strategic manner
- Effectively construct and communicate the workstreams within the channel to the wider Wickes team
- Managing the prioritisation of the SEO agency workload, ensuring we are maximising our output in line with achieving the Digital team objectives
- Influential with decision making across the whole digital team to ensure SEO/AEO/AI remains at the forefront within the Digital strategy
- Ensuring our website is technically sound through maintaining general technical health checks alongside our agency and development teams
- Building & maintaining a close relationship with our Local SEO agency, ensuring we are maximising our local visibility in the SERP and identifying other potential opportunities to assist in driving improvements in the channel
- Constantly checking search terms, rankings and analytics to monitor performance of the Wickes website and make recommendations for improvement
- Working with the Paid Search team to create a harmonious environment for both SEO & PPC to deliver a successful search strategy
- Keeping up to date with SEO best practice/impact of Google algorithm updates alongside Summit
- Working closely with our agency and Digital & Trading Analytics team to create robust reporting & channel opportunity/development plans through the utilisation of the Google stack (predominantly Google Analytics, Google Search Console and Searchable)
- Proactively utilising data driven insights to drive action
- Primary stakeholder for analysing and reporting on performance alongside agency
- Responsible for management of Local SEO listings and optimisations alongside agencies
- Establish as the SME through building relationships across the multiple internal and external stakeholders that are a part of SEO workstreams
- Conduct on-site and off-site analysis of web SEO competition
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What we’re looking for:
To be successful in the role, we’d expect you to have around 4+ years experience of developing SEO strategies to maximise SERP visibility and rank opportunity through transactional and non transactional content optimisation. You’ll have Agency management experience and excellent stakeholder management, with the ability to build relationships. As well as this you’ll:
- Have proven experience of working as an SEO manager with a detailed understanding of SEO
- Have experience of working with Google web analytics tools (Google Analytics and Google Search Console)
- Be a self starter that can work under tight deadlines
- Have excellent written communication and copywriting skills
- Possess strong project management and organisational skills
What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us. We also have an early careers network to support you if you’re in your first few years of your career.
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We’ll also equip you with a benefits package that includes:
- Private Medical and Life Assurance
- Enhanced contributory pension scheme
- Colleague discount
- Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
"We aim to create an inclusive workplace with colleagues’ wellbeing at the heart of everything we do.
We’re a Disability Confident Employer and committed to building a diverse workforce that reflects the communities we serve. We welcome applications from disabled people and are committed to providing an accessible recruitment process and workplace for everyone. If you require any support or reasonable adjustments, please let us know here."
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