Elsevier
SEO Manager II
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Are you excited by how AI is changing the way people discover and choose products?
Do you thrive on cross-functional collaboration, turning strategy into shipped, measurable results?
About Our Team
The team is responsible for driving awareness, engagement, and user growth for Elsevier’s AI-powered research platform, LeapSpace. Operating as a small, agile, and fast-paced team, they work cross-functionally with content, product, and marketing stakeholders to build and execute innovative growth strategies. The team is passionate about shaping the future of AI for researchers and offers the opportunity to make a significant impact while helping build a foundational AI product from the ground up.
About The Role
This role owns how LeapSpace is found. It spans search, answer engines, and generative AI - earning organic visibility and qualified traffic, being the trusted source in snippets and direct answers, and being accurately cited and recommended by AI assistants.
You'll work in partnership with a specialist external agency to shape the strategy, bringing your own judgement, and challenging their thinking. You will drive delivery through the internal teams who own the content and touchpoints where that strategy lands. The most important capability here isn't technical: it's turning a plan into shipped, measurable results across teams.
Responsibilities
- Define the LeapSpace search and AI-visibility strategy, shaping and pressure-testing the roadmap with the agency
- Leverage Elsevier's existing domain authority and assets, to accelerate visibility
- Act as internal owner and day-to-day contact for a specialist search and AI-visibility agency.
- Establish the technical content structure and structured data that get LeapSpace discovered
- Define the content taxonomy and information architecture - how content is organised, and hierarchised, so that individual pages can be cleanly extracted and cited
- Turn strategy into a coordinated programme of work, removing blockers and keeping contributors moving in the same direction
- Stay ahead of how discovery is changing and translate emerging shifts into a concrete plan
- Build effective working relationships with internal collaborators and cross-functional teams
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Only hits
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Requirements
- Track record building organic search visibility, ideally including launching or scaling visibility for a new product or domain
- Strong command of technical and content SEO (site architecture, structured data, crawlability, content optimisation, link strategy)
- Demonstrable understanding of AEO and GEO
- Experience managing external agencies or partners
- Exceptional cross-functional collaboration and stakeholder management; able to align and mobilise multiple teams toward a shared goal
- Strong analytical skills and fluency with search/analytics tooling
- Excellent communication skills — able to translate technical work for non-technical stakeholders
- Comfort working within a large, matrixed organisation across multiple market segments (e.g. consumer, institutional, government).
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Work in a Way That Works for You
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About The Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
If performed in NLD Amsterdam (Radarweg), the base pay range is €59,300 - €98,800. This job may be subject to a collective labor agreement in the Netherlands. Please consult with the hiring team for further details.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
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