Black Lab
SEO Manager
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JOB DESCRIPTION: SEO MANAGER
Role Title
SEO Executive
Location
Black Lab (Otley, Leeds), full-time hybrid; minimum 3 days per week in the office
Salary
£32,000 - £38,000 plus employee profit share
Employment Type
Permanent
Reporting To
SEO Manager
About the Role
Black Lab is a fast-growing, ambitious digital agency, and this is an exciting opportunity to join our expanding SEO team. Working closely with our SEO Manager, you'll support the delivery of SEO and GEO strategies across a varied portfolio of clients, helping improve their visibility across traditional search engines and AI-driven discovery platforms.
You'll get involved in technical SEO, content optimisation, keyword research and performance reporting, taking ownership of day-to-day tasks while contributing ideas and supporting wider client strategies. We're looking for someone with practical SEO experience who enjoys getting stuck into the work and wants to keep developing their skills as search evolves.
This is a hybrid role based at our office in Otley, with three days per week in the office. Applicants must live within a reasonable commuting distance and be able to meet this requirement regularly
What You'll Do
Technical SEO
- Support the SEO Manager with technical audits, identifying issues that affect crawling, indexing and organic visibility.
- Use tools such as Screaming Frog and Google Search Console to investigate technical issues and monitor website health.
- Help prioritise technical recommendations and coordinate fixes with developers.
- Carry out regular technical checks and support the implementation of technical improvements.
Content & Optimisation
- Support content optimisation for traditional search and AI-driven discovery, including AI Overviews and generative search platforms.
- Carry out keyword research, competitor analysis and search intent research to identify new content opportunities.
- Update and optimise existing content to improve organic performance, relevance and visibility across search platforms.
- Support the development of content plans, briefs and recommendations for new and existing landing pages.
- Implement on-page improvements, including metadata, headings, internal linking and page structure.
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Reporting & Analysis
- Monitor organic performance using GA4, Google Search Console and other SEO tools.
- Support the preparation of monthly client reports, covering rankings, traffic, conversions and relevant visibility metrics.
- Analyse performance to identify opportunities, investigate changes and recommend improvements.
- Support the tracking and analysis of visibility across AI-driven search platforms as our GEO offering develops.
- Contribute to client updates, helping communicate results and recommendations.
Outreach & Off-Site SEO
- Support outreach and digital PR activity to build relevant backlinks and strengthen clients’ online visibility.
- Research relevant publications, industry websites and opportunities for brand mentions.
- Contribute ideas for content and campaigns that could attract coverage and links.
- Monitor competitor backlink profiles and off-site visibility to identify opportunities.
AI & Evolving Search
- Use AI tools to support SEO research, analysis and day-to-day workflows, with appropriate checks for accuracy and quality.
- Keep up to date with developments in traditional and AI-driven search, sharing relevant insights and opportunities with the wider team.
- Contribute ideas for improving internal processes and developing our SEO and GEO services.
What We're Looking For
Essential Experience
- Around 2–3+ years of hands-on SEO experience, whether in-house, agency-side or working across multiple websites.
- Practical experience with technical SEO audits, keyword research, content optimisation and on-page SEO.
- Experience using Google Search Console, GA4, Screaming Frog and an SEO platform such as Ahrefs or Semrush.
- Experience using CMS platforms such as WordPress, Shopify or similar to implement website and content improvements.
- Experience analysing organic performance and contributing to SEO reports.
- An understanding of how content structure, search intent and website authority contribute to organic visibility.
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Key Skills
- Highly organised, with the ability to manage multiple projects and deadlines.
- Comfortable analysing data, investigating problems and making practical recommendations.
- Able to work independently on day-to-day tasks while collaborating with the wider team.
- A clear communicator who can explain findings and recommendations.
- Proactive, adaptable and interested in improving how the team works.
- Enthusiastic about SEO and keen to develop broader skills as search continues to evolve.
Desirable Experience
- Exposure to GEO, AI Overviews or optimising visibility across generative search platforms.
- Experience with digital PR, outreach or link building.
- Exposure to website migrations or more complex technical SEO projects.
Why Join Black Lab
- A varied and interesting client portfolio, with opportunities to work across different industries.
- Real ownership over your work, with the trust to make decisions and develop your skills.
- Hands-on guidance and mentorship from the SEO Manager.
- Hybrid working.
- Training and development opportunities.
- Employee profit share.
- Your birthday off.
- Half-day Fridays, finishing at 1pm.
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