Hilton
SEO Operations & Local Search Manager
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SEO Operations & Local Search Manager
The SEO Operations & Local Search Manager is responsible for the operational delivery of Hilton's search visibility programmes across EMEA.
The role ensures hotels, destinations and brand content remain discoverable across traditional search engines, AI-powered search experiences and local search platforms.
Acting as the bridge between strategy and execution, the position coordinates agency delivery, content deployment, localisation programmes, platform optimisation, hotel enablement, reporting and governance activities that directly support organic traffic, bookings and brand visibility.
The successful candidate will be highly organised, data-driven and comfortable working across multiple stakeholders, agencies and markets. They will leverage AI-powered tools to improve efficiency, automate workflows, analyse information and quickly learn new systems and technologies.
RESPONSIBILITIES
SEO Programme Operations
- Coordinate delivery of SEO initiatives across EMEA markets.
- Manage implementation roadmaps, priorities and timelines.
- Track programme progress, risks and dependencies.
- Ensure recommendations move efficiently from strategy into execution.
- Maintain governance processes to support delivery at scale.
Agency & Vendor Management
- Serve as the primary day-to-day contact for SEO, content and local search agencies.
- Manage work allocation, review deliverables and monitor quality.
- Ensure outputs align with Hilton brand standards and business objectives.
- Track delivery status and escalate issues where necessary.
- Identify opportunities to improve efficiency and scalability.
Content Operations & Quality Assurance
- Coordinate deployment of search-focused content across Hilton digital properties.
- Support multilingual content and localisation programmes.
- Manage publication workflows and quality assurance processes.
- Review agency-delivered content before publication.
- Ensure content aligns with search, accessibility and brand requirements.
Local Search & Hotel Enablement
- Support execution of Hilton's local search programme across EMEA.
- Act as a key point of contact for hotel teams and internal stakeholders.
- Coordinate training, communications and operational guidance.
- Work with vendors and stakeholders responsible for local search platforms.
- Support initiatives that improve visibility, accuracy and consistency across Hilton's digital presence.
Reporting & Performance Management
- Maintain operational reporting and programme governance frameworks.
- Monitor implementation progress and business impact.
- Produce monthly performance reports and stakeholder updates.
- Analyse performance data and identify opportunities for improvement.
- Support measurement of search visibility, traffic and commercial outcomes.
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Process Improvement & AI Enablement
- Identify opportunities for automation and operational efficiency.
- Use AI tools to improve reporting, analysis, content review and workflow management.
- Develop scalable processes that enable programmes to grow efficiently.
- Evaluate new technologies and support adoption where appropriate.
- Continuously improve operational processes and ways of working.
QUALIFICATIONS
Skills & Experience
Required
Search & Digital Marketing
- Experience in SEO, digital marketing, content operations, local search or a related discipline.
- Understanding of search visibility and content optimisation principles.
- Experience of using Google Business Profile is essential
AI & Technology
- Demonstrated ability to use AI tools such as Microsoft Copilot, ChatGPT or similar platforms to improve productivity, analyse information and accelerate learning.
- Ability to learn new tools and platforms independently.
- Strong curiosity and willingness to continuously adapt to emerging technologies.
Data & Analysis
- Advanced proficiency in Microsoft Excel.
- Experience working with large datasets.
- Strong analytical and problem-solving skills.
- Ability to translate data into actionable recommendations.
Programme Management
- Strong organisational and project management skills.
- Ability to manage multiple workstreams simultaneously.
- Strong attention to detail and delivery focus.
- Ability to prioritise effectively in a fast-moving environment.
Stakeholder & Agency Management
- Experience managing agencies, external partners or vendors.
- Strong communication and relationship management skills.
- Comfortable working across multiple teams, functions and markets.
- Ability to influence and coordinate delivery without direct authority.
Preferred
- Experience with enterprise SEO platforms such as SEO Clarity, Semrush, BrightEdge or similar.
- Experience using Google Search Console, Adobe Analytics or similar reporting platforms.
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Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
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Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands [https://www.hilton.com/en/brands/], [https://urldefense.com/v3/https://www.hilton.com/en/brands/;!!ACWV5N9M2RV99hQ!O2xa4zGt-T01ceC-TUkMR1pfcFCVB7ok76P2VHgrYJIgwQs8Hw4LctiIL1cb1PVtH7hfkg0RhiUKqr1rbiE9oUenw2MC$] and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog [https://jobs.hilton.com/blogs] to see why we’re more than a great place to stay—we’re a great place to work.
How We’ll Help You Thrive
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
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