Tunnel Engineering
SEO & Performance Marketing Manager – Remote
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SEO & Performance Marketing Manager – Remote
Company
TE Training Academy / Tunnel Engineering Limited
Location
Remote
Working arrangement
Full-time or part-time
Part-time availability: Ideally at least 20 hours per week
About Us
TE Training Academy is a trading name of Tunnel Engineering Limited. We provide accredited and specialist training across construction, health and safety, temporary works, tunnelling and work-based NVQ qualifications.
Our courses include CITB Site Safety Plus training, the CPD-certified Online Tunnel Engineering Course, Temporary Works courses, CDM Awareness, tunnelling safety training and ProQual NVQs.
We are seeking an experienced SEO & Performance Marketing Manager to lead our digital marketing activities, increase our online visibility and generate direct course registrations and qualified business enquiries.
The Role
This is a results-focused position for someone who can plan, implement and manage SEO, Google Ads and wider digital marketing campaigns.
You will take ownership of marketing performance for TE Training Academy, with additional support for Tunnel Engineering’s consultancy services when required. You will work directly with company management, trainers, technical specialists and our existing website developer.
Key Responsibilities
- Develop and manage a comprehensive SEO and digital marketing strategy.
- Conduct technical, on-page, off-page and content SEO audits.
- Research commercially valuable, high-intent keywords.
- Optimise course pages, landing pages, titles, content, internal links and structured data.
- Identify indexing, duplication, canonicalisation and URL-structure problems.
- Plan commercially focused content and ethical link-building campaigns.
- Create, manage and optimise Google Ads campaigns.
- Manage keywords, bidding, budgets, locations, schedules and negative keywords.
- Monitor search terms and eliminate irrelevant advertising expenditure.
- Manage GA4, Google Tag Manager and Google Search Console.
- Implement and verify purchase, revenue, enquiry, telephone and checkout tracking.
- Improve landing pages, customer journeys and conversion rates.
- Develop campaigns for individuals, employers, group bookings and corporate clients.
- Produce transparent monthly reports covering expenditure, registrations, leads and attributable revenue.
- Coordinate approved technical changes with our Django website developer.
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Required Experience and Skills
- At least four years of hands-on SEO and digital marketing experience.
- Demonstrable experience managing successful Google Ads campaigns.
- Proven ability to generate leads, registrations, sales or measurable revenue.
- Strong knowledge of technical SEO, on-page SEO and content strategy.
- Strong working knowledge of GA4, Google Tag Manager and Search Console.
- Experience implementing and verifying conversion and revenue tracking.
- Understanding of landing-page and checkout conversion optimisation.
- Ability to interpret data and make sound commercial decisions.
- Strong written and spoken English.
- Ability to work independently and communicate clearly in a remote environment.
- Willingness to be accountable for measurable commercial outcomes.
Desirable Experience
- Marketing training courses, qualifications or online education.
- UK construction, engineering, health and safety or vocational training.
- B2B lead generation and corporate marketing.
- Email automation, CRM systems and remarketing.
- HTML, CSS or Django-based websites.
- Schema markup and Core Web Vitals.
- Google Ads certification.
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Django development is not required, as we have an existing developer. However, sufficient technical understanding to communicate clear requirements is important.
Performance Measures
Performance will be assessed primarily against:
- Direct course registrations and attributable revenue
- Qualified NVQ and corporate-training enquiries
- Google Ads cost per registration or lead
- Return on advertising spend
- Course-page and checkout conversion rates
- Growth in non-branded organic traffic
- Rankings for agreed commercial keywords
- Accuracy of conversion and revenue tracking
Traffic and impressions alone will not be considered sufficient measures of success.
Working Arrangements
The position can be full-time or part-time. Part-time applicants should ideally be available for at least 20 hours per week.
Applicants must be able to attend regular online meetings and provide some working-time overlap with UK business hours. An initial performance-review period will apply, with clear priorities agreed for the first 90 days.
How to Apply
Please submit:
- Your CV
- Full-time or part-time preference
- Weekly availability and earliest start date
- Salary expectations
- SEO and Google Ads case studies
- Evidence of conversions, cost per conversion or revenue generated
- Examples of GA4 or Google Tag Manager tracking you have implemented
- Relevant website or landing-page examples
- Professional references
Please also briefly explain how you would increase direct registrations for an online construction-training provider.
Applications that describe activities without evidence of measurable results may not be shortlisted.
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