Social Chameleon
SEO Specialist
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Freelance SEO Specialist
About Social Chameleon
Social Chameleon is an independent creative agency with offices in London, Dubai, and Sydney. We work across social media strategy, content production, and digital marketing for a diverse portfolio of clients spanning consumer tech, industrial and B2B brands. Our team blends strategic thinking with hands-on execution, and we're looking for a sharp, self-directed SEO Specialist to join our team on a freelance basis.
We're looking for an experienced SEO Specialist to support our social media marketers, client services, and digital strategy teams in driving search performance for our clients. This is a flexible, ad-hoc contract role (minimum 12 hours per month, scalable as needed) suited to a freelancer or independent contractor who can work autonomously while staying responsive to client and team needs.
What You'll Do
- Work closely with our social media marketers, client services, and digital strategists to understand client objectives
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimisation
- Research and implement search engine optimisation recommendations
- Research and analyse competitor advertising links
- Develop and implement link-building strategy
- Work with our development team to ensure SEO best practices are properly implemented on newly developed code
- Collaborate with editorial and marketing teams to drive SEO through content creation and content programming
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
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Upcoming Project: Client Website Restructure
Alongside our standard client retainer work, we have a larger one-off project on the horizon for one of our key accounts - a full website URL restructure. This sits outside their existing monthly retainer (which covers advisory, content-led SEO: health checks, ongoing optimisation recommendations, and content support) and will be scoped and delivered as a separate, dedicated project with its own timeline and budget.
We're looking for someone who can:
- Scope and advise on URL restructuring, redirect mapping, and migration best practices to protect existing search equity
- Work alongside our development team and the client's technical stakeholders to plan and implement the restructure safely
- Flag risks and dependencies (crawl/index impact, redirect chains, canonical handling, tracking continuity) ahead of go-live
- Provide monitoring and recommendations post-migration to catch and resolve any ranking or indexing issues
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This project will require additional dedicated hours beyond our clients' standard monthly allocations, so experience with website migrations or large-scale URL restructures from an SEO perspective is a strong plus.
What We're Looking For
- Proven experience in SEO management, ideally within an agency or client-facing environment
- Strong understanding of technical SEO, on-page optimisation, and content-driven SEO strategy
- Comfortable working independently and managing your own time and methods
- Excellent communication skills, with the ability to work collaboratively across strategy, content, and development teams
- Responsive to client needs within standard working hours (9am–6pm, Monday to Friday)
Contract Details
- Engagement type: Independent contractor
- Hours: Ad-hoc, as requested, with a minimum of 12 hours per month
- Rate: £40 per hour
- Invoicing: Monthly
- Location: Remote London-based agency
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