Appear Online
SEO Specialist
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Appear Online
Appear Online is a search marketing (SEO) agency working with businesses across the UK, Canada, and Australia. We help our clients increase their visibility in search engines and LLMs, build their brand, and grow the traffic and enquiries coming through their websites. Our team is made up of dedicated and enthusiastic search marketing specialists focused on client results.
The role
We are looking for an SEO Specialist to join our growing team. You will manage SEO campaigns across a diverse range of industries, working to improve organic rankings, grow organic traffic, and increase lead generation and sales. The work spans technical, on-page, and off-page SEO, including strategy creation, execution and reporting.
Some experience in SEO or digital marketing is preferred, whether that comes from an agency, an in-house team, freelance work, or your own projects. A university degree is not required. What matters most is enthusiasm and the drive to keep learning as the field changes.
What you will do
- Strategy: develop and expand SEO strategies across a range of client accounts.
- Keyword research: carry out keyword research and competitor analysis, mapping target keywords to pages by search intent.
- On-page SEO: optimise meta titles, meta descriptions, header tags, internal linking, and on-page content.
- Technical SEO: audit and improve crawlability, indexation, site architecture, page speed and Core Web Vitals, structured data, and XML sitemaps.
- Local SEO: optimise Google Business Profile listings and maintain local citations and NAP consistency.
- Off-page SEO: plan and deliver link-building and digital PR to strengthen backlink profiles and domain authority.
- Reporting: track rankings and monitor performance in GA4 and Google Search Console, then turn the data into clear and transparent reports.
- Keeping current: stay on top of algorithm updates and SEO best practice so client sites stay competitive.
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What we are looking for
- Some experience in SEO or digital marketing (agency, in-house, freelance, or personal projects).
- A working knowledge of the core SEO disciplines: keyword research, on-page optimisation, technical SEO, and content.
- An understanding of how search engines crawl, index, and rank pages.
- Familiarity with industry tools such as SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics (GA4), Google Search Console, and Google Business Profile. AI tools such as ChatGPT are a plus. You will not need all of them.
- Strong written and verbal communication, with the ability to explain SEO clearly to clients, without the jargon.
- Self-motivated, able to work independently and as part of a team.
- Detail-oriented, and comfortable managing several client accounts at once.
- Looking for a long-term role in digital marketing and SEO.
- No university degree required.
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What we offer
- A salary of £28,000 a year, plus an annual bonus.
- Hybrid working. Our main office is in Swansea, with a new Cardiff office opening in October 2026. You will be required to work from the Swansea office at least once a week.
- In-house training to help you build your SEO skillset.
- A company pension.
- Room to grow, with real opportunities to progress.
- A supportive, honest team that shares what it knows and works flexibly.
The details
- Job type: Full-time, Monday to Friday.
- Salary: £28,000 a year, plus an annual bonus.
- Location: Hybrid. Swansea (main office), Cardiff from October 2026, and remote, with at least one day a week in the Swansea office.
- Benefits: Company pension, annual bonus, and flexible hybrid working.
If you’re interested in applying for this role, please send us your CV and a cover letter outlining how you meet the criteria for the role.
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