AgileGrid Solutions
SEO Specialist
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About The Company
Searchability (UK) Ltd is a forward-thinking digital marketing agency specializing in the iGaming sector. Established with the aim of delivering innovative online marketing solutions, the company has rapidly grown to become a trusted partner for clients within the gambling, betting, and gaming industries. Our team is composed of passionate professionals dedicated to driving results through tailored strategies that encompass SEO, content creation, paid advertising, and technical optimization. We pride ourselves on fostering a collaborative and dynamic work environment that encourages continuous learning and professional development. With a focus on integrity, creativity, and excellence, Searchability (UK) Ltd is committed to helping clients maximize their online presence and achieve sustained growth in a competitive marketplace.
About The Role
We are seeking an experienced SEO Specialist to join our expanding team. This role is pivotal in enhancing the visibility and ranking of our clients' sports betting, casino, poker, bingo, and e-sports websites, particularly targeting the US market. The ideal candidate will possess a strong background in SEO strategies, both on-page and off-page, as well as technical SEO expertise. You will work closely with content creators, designers, and marketing strategists to develop and implement effective campaigns that drive organic traffic and improve conversion rates. This position offers a hybrid working model based in Stoke-on-Trent, providing flexibility while maintaining a collaborative office environment. The successful candidate will have a passion for the iGaming industry and a track record of delivering measurable results in a fast-paced, competitive landscape.
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Qualifications
- Minimum of three years’ experience in SEO, with at least three years within the iGaming or gambling sector.
- Proficiency in SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog.
- Strong communication skills.
- A solid understanding of the latest SEO trends, algorithm updates, and best practices.
- Candidates should demonstrate a proactive approach to problem-solving and possess the ability to adapt strategies based on data insights.
- Full working rights in the UK are mandatory, as this role does not offer sponsorship.
Responsibilities
- Develop, launch, and optimize Meta advertising campaigns aimed at acquiring new customers within the gambling and sports betting markets.
- Optimize website elements including page titles, meta descriptions, headers, and content to improve organic search rankings.
- Create engaging ad copy and visual content tailored for gambling products to attract targeted audiences.
- Monitor and analyze campaign performance metrics, utilizing insights to refine strategies and maximize return on investment.
- Implement comprehensive SEO strategies encompassing on-page, off-page, and technical SEO to enhance website visibility.
- Ensure all advertising campaigns comply with relevant advertising standards and platform guidelines, especially regarding gambling content.
- Collaborate with content creators, copywriters, designers, and other marketing team members to produce cohesive and effective campaigns.
- Monitor audience insights and data analytics to inform ongoing optimization efforts.
- Conduct A/B testing on ad elements such as headlines, images, and calls-to-action to improve engagement rates.
- Manage advertising budgets efficiently to ensure optimal spend and campaign performance.
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Benefits
- Competitive salaries aligned with industry standards.
- Performance-based bonuses.
- Flexible hybrid working arrangements.
- Opportunities for ongoing professional development and training.
- A collaborative work environment that encourages innovation and creativity.
- Ample opportunities for career progression within the company.
- Health insurance options.
- Paid holidays.
- A supportive team atmosphere.
Equal Opportunity
Searchability (UK) Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, disability, religion, or any other protected characteristic. We believe that a diverse workforce enhances our creativity and innovation, and we are dedicated to providing equal employment opportunities to all qualified candidates. We encourage applicants from all backgrounds to apply and join our dynamic team.
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